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HOSPITALITY FINANCIAL AND Technology Professionals, the global representative for hospitality technology and producers of HITEC, recently initiated a project to develop a digital responsibility code for the hospitality industry. HFTP is forming a task force of experts and academics to develop the code. HFTP commissioned the University of Houston to write a white paper on digital responsibility, featured in the inaugural issue of HFTP's Tech+Fin Hospitality Magazine at HITEC 2024, HFTP said in a statement. The paper and industry discussions highlighted the need for guidelines on digital responsibility. Task force members include: ProfitSence Favicon Ads by ProfitSence Co-chair Scot Campbell, principal, Integrated Resort Advisors, HFTP Global past president and inductee to the HFTP International Hospitality Technology Hall of Fame Co-chair Agnes DeFranco, Conrad N. Hilton Distinguished Chair at University of Houston and HFTP Global past president Mike Blake, vice president, IT, Kemper Sports Steven Bronken, head of global hospitality, Ruckus Networks Sanovnik Destang, executive director, Bay Gardens Resorts Florian Gallini, CEO, INTEREL Thomas Hempel, vice president, sales and partnerships, VENZA Barry Thomas, vice president, technology, Orient Express and Fairmont Hotels Sherry Marek, founder, Aiken Street Consulting and inductee to the HFTP International Hospitality Technology Hall of Fame Shannon McCallum, vice president, hotel operations, Resorts World Las Vegas, Neal Patel, managing partner, Blue Chip Hotels, AAHOA past chairman Andrew Rubinacci, chief advisory officer, FLYR for Hospitality Thomas Atzenhofer, deputy CEO, HFTP "There are many good practices for digital responsibility throughout the industry, but these have never been aggregated, vetted and published as a compilation of the best practices in a uniform guide," said Atzenhofer. "HFTP's task force of global industry technology and business experts, has agreed to tackle the task and make the ind

THE AMERICAN HOTEL & Lodging Association recently renamed its On the Road series of regional events to The Hospitality Show, providing networking opportunities and industry updates to hospitality professionals nationwide. The events enable hoteliers, suppliers, and service providers to connect and stay informed on market data and policies at federal, state, and local levels, AHLA said in a statement. The events, accessible to all individuals in the hospitality industry, will expand The Hospitality Show brand, the primary industry event launched last year, slated for Oct. 28 to 30 in San Antonio, the statement said. "After the phenomenal success of The Hospitality Show last year, we're bringing the best-in-class networking and learning opportunities from this industry-leading event to hospitality professionals in cities all across the country," said Kevin Carey, AHLA's interim president and CEO. "We can't wait to connect with stakeholders from Boston to California."

The Internet of Things (IoT) has been a game-changer in various industries, and the hospitality sector is no exception. The integration of IoT technology in hospitality has transformed how hotels and resorts operate, offering enhanced guest experiences and streamlined operations. IoT refers to the network of interconnected devices and sensors that collect and exchange data through the Internet, enabling seamless communication and automation. Let's explore how the IoT can benefit the hospitality industry, with a particular focus on the role of mobile phones in enhancing guest experiences. Personalized Guest Experience According to Analytic Steps, one of the most significant advantages of IoT in the hospitality industry is its ability to provide personalized guest experiences. IoT-enabled devices like smart room systems and mobile apps can gather data on guest preferences and behavior. With this information, hotels can tailor their services to meet individual needs, creating a more personalized and memorable stay for guests.

THE EIGHTH CALIFORNIA Lodging Investment Conference is scheduled for March 5 to 6 in Long Beach, California. It begins with a networking mixer and the 2025 Hotel Development of the Year Award, sponsored by Lodging Econometrics. The conference continues on March 6 with a full day of panels and networking, CLIC said in a statement. "The business outlook remains positive, with an increased level of consumer confidence laying the groundwork for a boom in travel and hospitality," said Craig Sullivan, CLIC's founder and president. "Savvy hoteliers who want to gain valuable knowledge on the California hotel market and network with the leading hospitality players on the West Coast will gain valuable insight into the ever-changing hotel landscape." Following opening remarks, Rachel Humphrey and Lan Elliot of the Women in Hospitality Alliance will present on the Women in Hospitality Leadership Alliance, the statement said. Bruce Ford, senior vice president of global business development at Lodging Econometrics, will then deliver the annual hotel market update before the day's panels.

THE AMERICAN HOTEL and Lodging Association is collaborating with information services and event company Questex to produce "The Hospitality Show." It will have sessions from expert speakers, an exhibit hall, personalized business matchmaking as well as a host of other networking opportunities, according to AHLA. AHLA will hold the show from June 27 to 29, 2023, at The Venetian hotel and casino in Las Vegas. All industry stakeholders are expected to attend the three-day event. "As the single entity representing the entire hotel industry, we at AHLA recognize the need to annually bring together our most important voices and respected leaders," said Chip Rogers, AHLA president and CEO. "The Hospitality Show will be a completely new hospitality event experience - a one-stop-shop for the hospitality industry to meet, learn and do business with stakeholders from other businesses that are key to our operations. We intend to make THE SHOW the most important hotel event of the year and are excited to partner with Questex to make this happen."

THE HOSPITALITY SHOW, produced by Questex and the American Hotel & Lodging Association, recently concluded its second annual event. The three-day event at the Henry B. González Convention Center in San Antonio, Texas, drew 4,800 attendees and 460 exhibitors, marking a 26 percent increase in attendance and a 43 percent rise in vendor participation. "The Hospitality Show exists to convene our industry's top operations and technology leaders and provide the best networking, learning, and deal-making opportunities," said Kevin Carey, AHLA's previous interim president and CEO. "After a successful 2023 event, this year's Show raised the bar, and next year's event in Denver will be larger." The Hospitality Show 2025 will take place Oct. 26 to 28 at the Denver Convention Center in downtown Denver.

DIRECTV HOSPITLITY AND the American Hotel & Lodging Association recently signed a multiyear agreement establishing DirecTV as the association's Gold Partner. The partnership combines DirecTV's resources with AHLA's network to support initiatives and advocacy efforts addressing issues in the hospitality industry, DirecTV and AHLA said in a joint statement. "Our collaboration with both AHLA and the AHLA Foundation underscores our commitment to driving positive change and fostering growth and development within the hospitality sector," said Doug Eichler, DirecTV Hospitality's senior vice president. "Working with AHLA presents an exciting opportunity for DirecTV Hospitality as we further contribute to the advancement of the hospitality industry."

AAHOA'S NEWEST PROJECT aimed at promoting women in hospitality is the "ElevateHER Women's Initiative to Highlight and Support Women Hoteliers and Leaders in the Industry." The initiative, launched Tuesday, will offer networking and educational opportunities for women hoteliers and hospitality industry professionals. As part of ElevateHER, AAHOA is hosting the Women Hoteliers ElevateHER Conference on Oct. 26 to 27 in Cincinnati. The conference will focus on bringing together AAHOA's community of women hoteliers for education, inspiration, and empowerment. "AAHOA has been proud to celebrate the important work women are doing at every level of hospitality, and this initiative further underscores our commitment to the women of AAHOA and elevating their contributions to the industry," said Laura Lee Blake, AAHOA's first full-time female president and CEO appointed in May. "While there's still much work to be done, AAHOA recognizes the significant strides women have made to be seen at industry events, heard in the boardroom, and valued in the workplace. ElevateHER celebrates these accomplishments and will further drive our association's work around elevating and supporting women in the industry."

THE AMERICAN HOTEL & Lodging Association is set to host the inaugural General Manager Summit at "The Hospitality Show" on June 28 at The Venetian Resort Las Vegas. The first-of-its kind event will be held annually and bring together hotel GMs from across the country to hear from expert speakers, share best practices and network. The event will also celebrate the industry's best GMs via an awards ceremony, AHLA said in a statement. "General Managers are the backbone of any hotel, and that's precisely why AHLA offers this important group of professionals a host of top-notch professional development, networking and event opportunities," said Chip Rogers, president and CEO of AHLA. "AHLA's General Manager Summit at The Hospitality Show is the can't-miss event of the year for GMs, and we're excited to see you there this June." AHLA said the event is free for all GMs attending The Hospitality Show, which takes place June 27-29 at The Venetian Las Vegas, but GM summit attendees must register for the event here.

THE AMERICAN HOTEL & Lodging Association and Questex recently updated the lineup of speakers and events for The Hospitality Show, scheduled for Oct. 28 to 30 in San Antonio, Texas. The Show will offer networking opportunities and showcase new products from more than 400 technology and operations vendors, AHLA and Questex said in a joint statement. Confirmed speakers include Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts; Liam Brown, group president for the U.S. and Canada at Marriott International; Kevin Jacobs, CFO and president of Global Development at Hilton Hotels & Resorts; Brian Kirkland, chief information officer of Choice Hotels International; Kristie Goshow, chief commercial officer of KSL Resorts; Kevin Korab, president of Guest Worldwide; Scott Strickland, chief commercial officer of Wyndham Hotels & Resorts; and Greg Land, global segment leader for travel and hospitality at Amazon Web Services.

Tracy Prigmore is the new member of the board of directors for the Castell Project, a not-for-profit that promotes women in the hospitality industry. She is the founder of real estate and development firm TLTsolutions. In 2019, Prigmore began "She Has A Deal," a competition designed to increase hotel ownership and development by women by providing education, networking and investing opportunities. The competition's pitch challenge creates a network of women hotel owners and developers. Vinay Patel, AAHOA vice chairman and president of Fairbrook Hotels in Chantilly, Virginia, is on the advisory board for "She Has a Deal." Prigmore expanded TLTsolutions in 2014 to invest in residential, multifamily and hospitality projects that allowed individuals, families and entities to obtain passive income through investing. The firm has assets in four states. Previously, Prigmore held executive positions in the healthcare industry.

GEOFF BALLOTTI, PRESIDENT and CEO of Wyndham Hotels & Resorts will be recognized by UJA Federation of New York at its annual Hospitality Division event in June. The event is held in conjunction with the NYU Hospitality Investment Conference and will raise funds to support UJA-Federation's annual campaign, which supports a wide network of nonprofits. UJA Federation will hold the event on June 4, at 4:30 p.m. at the Marriott Marquis in New York City. The federation works with a network of hundreds of nonprofits in New York, Israel and 70 other countries to provide $180 million in grants affecting 4.5 million people annually. "For 15 years, Wyndham Hotels & Resorts has supported UJA and the vital work it does caring for those in need while creating and fostering diverse communities where all are welcome," Ballotti said. "Together with my hospitality colleagues, we'll celebrate the extraordinary work of UJA and how it improves lives in communities across the globe."

MARCH IS WOMEN'S History Month, a time to focus attention on women's role in business and society. It also is the second month for Wyndham Hotels & Resorts' new "Women Own the Room" program that aims to open the door for more women to achieve hotel ownership. Two of the first participants in the program are Trusha Patel, founder and CEO of Platinum Holdings in Austin, Texas, and Neha Jadhav of Chantilly, Virginia, founder of Luminous Hotel Management. Both women are opening dual-brand La Quinta and Hawthorn Suites hotels with assistance from WOTR assistance. Correcting an imbalance Wyndham launched WOTR in January in an effort to overcome the common barriers women face in developing, opening and running their own hotel. The program provides assistance with financial solutions, personalized operational support and networking and educational opportunities. Programs such as WOTR are needed to counter hospitality industry data that shows women are significantly underrepresented in hotel ownership, real estate, and investment funding roles, Wyndham said in a press release. The company cited the most recent annual report from the Castell Project, a nonprofit focused on promoting women in the industry, that found that while there are more women in the hospitality industry they still lag behind in leadership roles.

INDIA-BASED ORAVEL Stays, the parent company of the global travel technology company OYO, has agreed to purchase G6 Hospitality, franchiser for the economy Motel 6 and Studio 6 brands, for $525 million from Blackstone Real Estate. The all-cash transaction is expected to close in the fourth quarter, subject to customary closing conditions. Since launching in the U.S. in 2019, OYO has expanded to operate more than 320 hotels across 35 states, according to a joint statement from the companies. It aims to add around 250 hotels to its network this year, offering a technology suite, global distribution network and marketing expertise. "This acquisition is a significant milestone for a startup company like us to strengthen our international presence," said Gautam Swaroop, CEO of OYO International. "Motel 6's strong brand recognition, financial profile and network in the US, combined with OYO's entrepreneurial spirit will be instrumental in charting a sustainable path forward for the company which will continue to operate as a separate entity."

KABANI HOTEL GROUP, a Miami-based hotel brokerage firm, is set to host its 8th Annual Hotel Investment Forum at the JW Marriott Marquis Miami on Oct. 14. The forum, themed "The Time Is Now," will provide insights and opportunities for attendees to connect with industry peers through sessions, panel discussions and networking, Kabani Hotel said in a statement. Kabani Hotel Group is led by its Founder and CEO Ahmed Kabani, a South Asian and former leader of Marcus & Millichap's national hospitality group. He launched the group with partners Luis Garino, Suraj Dalal, Kian McLean and Lucas Mondino. "The Hotel Investment Forum serves as a pivotal platform for discussing the hospitality industry's future in South Florida," said Kabani. "This year, we look forward to sharing insights on how we can collectively navigate the evolving market landscape and capitalize on emerging opportunities." The forum will cover topics such as the national and Florida hospitality outlook, cost management strategies, capital market availability and the evolving travel landscape.

SMALL LUXURY HOTELS of the World, the London-based independent hotels chain, recently entered the Indian market through a partnership with The MRS Group of Hotels, which owns and operates luxury boutique hotels in the country. SLH will include MRS's hospitality offerings in its global distribution and marketing network. The collaboration integrates MRS Group's brands-Suryagarh Jaisalmer, Narendra Bhawan Bikaner, and Mary Budden Estate Binsar-into SLH's collection, soon to be available on SLH channels, the companies said in a joint statement. "We are incredibly proud to be the first independent hotel chain in India to partner with SLH, a brand synonymous with luxury and exceptional hospitality," said Karan Singh Vaid, The MRS Group of Hotels' president. "This alliance not only highlights our dedication to reimagining hospitality in India but also amplifies our mission to offer travellers thoughtfully designed experiences that are rooted in our rich heritage and distinctive service. We are excited to embark on this journey with SLH, aiming to enhance our global presence and enrich the travel adventures of our guests."

THE AMERICAN HOTEL & Lodging Association has announced the dates, cities, and registration information for its "On the Road" State Hotel Conferences for 17 states in 2023. The conferences will provide hoteliers, suppliers, and service providers opportunities to connect with their peers as well as hospitality and policy leaders to learn about the latest news and information affecting the hotel and lodging industry, AHLA said in a statement. Anyone who works in the hotel industry can attend these half-day, free events, it added. "AHLA's 'On The Road' State Hotel Conferences are designed to help local hoteliers connect with their peers, gain insights on national and local market business performance trends and learn from top hospitality leaders, service providers and policy experts," said Chip Rogers, AHLA president and CEO. "The events are also a vital tool to help AHLA build coalitions, grow our grassroots network and rally hoteliers around the industry's goals and initiatives. We are excited to bring AHLA's successful On The Road State Hotel Conference series to a record number of cities in 2023." AHLA will host these conferences in partnership with its state or city lodging association partners. Since starting with four events in 2021, AHLA's On The Road State Hotel Conferences have brought together thousands of hoteliers in cities across the nation. Last year, 11 events were held.

A NEW ENVIRONMENTAL, social and governance report released by Choice Hotels International highlights steps that would allow the company to reduce utility costs, save time for franchisees, and increase Choice's ESG commitments. Those steps include new energy- and water-saving technology, diversity goals for hotel ownership and more. The report entitled "Building a Better Tomorrow, Today" lays out the company's plan to being a good corporate citizen, according to a release. "Choice Hotels shares a uniting belief that tomorrow will be even better than today, and we are committed to building that better tomorrow," said Patrick Pacious, Choice's CEO, in the report. "As one of the largest lodging franchisors in the world, we are building on more than 80 years of success in developing a portfolio of diversified brands and creating a lasting, sustainable legacy for the future - one hotel, one family, one community at a time." Key findings The report further details measures being undertaken by Choice to integrate ESG standards and principles into its long-term decision-making and operations, including: Reporting Scope 1 and Scope 2 greenhouse gas emissions for the first time and aligning ESG disclosures with the Sustainability Accounting Standards Board standards and the United Nations Sustainable Development Goals. Appointing an executive with knowledge of the business as vice president, sustainability and creating two new ESG governance forums to strengthen Choice's ESG strategy and execution. Joining the Sustainable Hospitality Alliance, a global network that champions responsible hospitality, and becoming one of its largest members. Relaunching HERtels by Choice, driving a 53 percent year-over-year increase in the company's hotel franchise deals with woman owners. Committing $25 million in incentives for contracts with underrepresented minority and woman owners by 2025. Setting a goal to increase the representation of women in senior leadership roles to 50

ASIAN AMERICAN OWNED technology firm Netlink Voice LLC has acquired Phonesuite, a hospitality voice communication platform used by several hotel brands, the company said in a statement. Following the acquisition, Phonesuite and its subsidiary Phonesuite Direct, will be supported by Netlink Voice's finances, technology infrastructure and shorter development cycle. "Our plan is to keep the best of Phonesuite in place, including its strong market presence, network of resellers and integrators, and hotel industry technologists who know and understand the voice and data needs within the hotel industry," said Nilay Patel, CEO and chairman of Jackson, Mississippi-based Netlink Voice. "Important next-generation platform development will be accelerated by applying the Netlink Voice technology stack to the flagship Voiceware VoIP platform quicker and with a broader feature set than ever before. We are already developing our next-generation hospitality product," he added. Netlink Voice had been a long-time Phonesuite reseller, the statement added.

DAVID KONG, THE recently retired CEO of Best Western Hotel Group, has launched DEI Advisors, a non-profit organization dedicated to helping women and other minority groups to achieve their career aspirations. Specifically, it plans to close the diversity gap that still exists on the upper, leadership levels of the hospitality industry. Based in Scottsdale, Arizona, DEI Advisors will conduct a series of interviews with industry leaders with the intent of sharing inspiration and guidance to help individuals navigate their careers. The interviews will teach how to overcome conscious and unconscious bias, seek advancement, face structural barriers successfully, establish networks, advocates and mentors and better integrate their work life and personal life. "I formed DEI Advisors as a non-profit organization to collect and share insights and learnings from industry leaders," said Kong, who is DEI Advisors principal and founder. "While many companies are doing wonderful work in the areas of DEI, individuals must also be responsible, and feel empowered, for their own personal growth and career aspirations. Essentially, we're aiming to prepare future leaders in the industry for the driver seat of their own journey, where they get to truly help create and advocate for their own destiny."