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Ford got out of the mid-size segment in 2011, saying customers prefer larger pickups. GM, embracing one of the few areas where it won't fight head-to-head with Ford, is taking a risk.

But with nearly 900,000 more Sonata owners on the road since the outgoing model's debut, and a chance to build a broader, more sustainable following, "We have to be more careful," Zuchowski said.

But Hyundai says the car's suspension and steering have been redesigned for better ride and handling. The interior also is new, with greater use of soft-touch materials and more countermeasures against road noise. Also, high-tech features and advanced safety equipment -- plus a starting price that Zuchowski says won't stray far from the outgoing model's sticker of just over $22,000, with shipping -- will help the Sonata retain the value image that has been a key purchase reason for the sedan, Hyundai says.

With 6.6 million Camrys on the road, Toyota understands well the delicate balance Hyundai is seeking. The Camry's large, loyal following has allowed it -- compelled it -- to stick with safe, modest designs and driving characteristics, generation after generation.

But when the current generation was launched in late 2011, mostly to yawns from auto critics, the sportier SE model became the best- selling trim package. Toyota took the hint.

Every piece of sheet metal except the roof has been changed, as have more than 2,000 part numbers. For some automakers, that constitutes a redesign.

Both products will land in a mid-sized market that has been roiled by intense competition, not only within the segment but also from fast-growing crossovers. At 2.6 million units in 2013, sales in the segment grew just 1 percent from the previous year,

No one feels this more than Toyota, which is fighting to continue the Camry's 12-year streak as America's best-selling car against a strong challenge from the Nissan Altima. Toyota has spent more on Camry incentives, yet had a lower mean transaction price, than its top four competitors -- the Altima, Honda Accord, Ford Fusion and the Sonata -- every month since November 2012, according to TrueCar.

Carter hopes the investment in the new-look Camry will allow Toyota to dial back on incentive spending. "One way to lower incentives is to increase demand, and that's what this car is about," Carter said. But if competitors should raise their incentives, Toyota won't sit still. Said Carter: "This is a competitive market. And we're going to compete."

Another worrying trend for Toyota could be slipping owner loyalty.

Camry owners who bought another Camry stayed level, at 30 percent,

But one problem continues to hold the franchise back -- a U.S. inventory chain with a few holes in it,

"Rather than trying to assess market needs from here at our headquarters or relying on our retailers to guess, we're designing a new approach to make sure we can deliver the right car at the right place at the right time." The process will give Nissan's sales regions more voice in production planning and make it easier for dealers to find cars in the factory order banks.

For its seventh generation, Hyundai says the Sonata has “evolved into a more refined premium vehicle” that “provides a luxury feel of a car from the segment above.”

The Sonata became Hyundai’s top-selling car, with sales topping 200,000 units in 2011, 2012 and 2013. But sales have slowed since fresher competing models such as the Honda Accord, Ford Fusion, Nissan Altima and Toyota Camry hit the market, with sales dipping by 12 percent last year and off another 28 percent through the first two months of 2014.

demand for Toyota trucks is about 30,000 units over present volumes. He added: "None of us has the stomach to add another 100K."

Bollore’s Bluecars, used in the Autolib car-share program in Paris, can travel about 150 miles per charge

Batteries made by Bollore’s Blue Solutions in France’s Brittany province are cheaper than lithium ion cells used in other electric cars, holding down the cost of his small vehicles

Along with expanding to other U.S. regions such as California, Bollore said he wants to offer his car-share service and electric vehicles to China and other markets.

American upstart may have some difficulty attracting notice among the clamour of a noisy, contentious market.

Lincoln itself is in crisis at the moment

It will demur from an arms race with would-be German rivals who benchmark their cars against one another with lap times. The modern Lincoln aims to deliver simple dynamic precision with a relaxed ambiance.

Lincoln’s current MKZ sedan was a half-step in this direction, but the MKC fulfills the mission more completely

And the company plans to replace its larger MKX crossover and MKS full-size sedan with new models that raise the luxury bar even further.

"This skips a whole generation of S class -- it went into the future. It is 70 percent autonomous driving."

Available first on the S-class sedan as a $2,800 option, Intelligent Drive also is offered on the re-engineered 2014 E-class lineup. Much of the technology will trickle down to the redesigned 2015 C-class sedan that goes on sale in the fall. Some features are even available on the smaller B-class Electric Drive that went on sale last month.

The take rate on Intelligent Drive for the S-class sedan is 50 percent. It falls to 15 percent for the E class.

For Mercedes, having this edge is a competitive weapon in the luxury segment, where quality, gadgets and horsepower are no longer significant differentiators.

Hyundai with its new Genesis is the closest but the competition is probably three years behind

The one-piece wraparound look enables Lincoln to extend its signature taillights across the liftgate and around to the side without interruption by shut lines. The taillights contain 163 LEDs

The U.S. version is expected to be sourced from Mazda’s new plant in Salamanca, Mexico, which opened earlier this year and makes the Mazda3.

The fourth-generation Mazda2, called the Demio in Japan, will go on sale here in the fall, Mazda said in a statement. It will hit American showrooms in 2015.

U.S. sales of the outgoing Mazda2 surged 42 percent to 7,957 vehicles in the first six months of the year, from 5,594 the year before, as the carmaker cleared out inventories.

But last year, sales of the aging nameplate, which is getting its first full redesign in seven years, slumped 39 percent to 11,757.

That ranked it near the bottom of the subcompact segment, way below such rivals as the Chevrolet Sonic, the Ford Fiesta, the Honda Fit, the Kia Soul, the Nissan Versa, the Hyundai Accent and the Toyota Yaris.

The next Mazda2 will also provide the basis for a new subcompact sedan from Toyota Motor Corp. That car will be made in Salamanca, where Mazda has allocated about 50,000 vehicles for Toyota from its full annual capacity of 230,000 units. While that car will get Skyactiv underpinnings, including a Skyactiv engine, it will have a Toyota-designed body. Output for Toyota is expected to begin after April 1, 2015, but before March 31, 2016.