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Molly Brookshire

GM and Toyota to battle for smaller pickup truck segment - 0 views

  • While the Detroit Three dominate big pickups, Toyota Motor Corp. has become the top mid-size truck seller in the U.S. with its Tacoma. GM, which stopped building a mid-size pickup for the U.S. last year, is returning to the segment with a redesigned version of the Chevrolet Colorado, betting it can appeal to Toyota buyers.
  • Along with the Colorado, GM will also offer a GMC version called the Canyon.
  • Ford Motor Co., whose F-Series has been the best-selling truck for 36 years, only sells full-size and heavy-duty versions, as does Chrysler Group LLC's Ram brand. Toyota doesn't offer a heavy-duty pickup while offering full-size and compact trucks.
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  • Ford got out of the mid-size segment in 2011, saying customers prefer larger pickups. GM, embracing one of the few areas where it won't fight head-to-head with Ford, is taking a risk.
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