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Molly Brookshire

Mercedes-Benz's autonomous driving features dominate the industry -- and will for years - 0 views

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Mercedes driver assist

shared by Molly Brookshire on 04 Aug 14 - No Cached
  • When Mercedes-Benz debuted its new Intelligent Drive package of safety and driving-assistance systems last fall, it raised the bar for the rest of the industry.
  • The features on the 2014 S-class sedan are the most advanced in a production vehicle. And Mercedes-Benz appears likely to stay ahead of the competition for several years.
  • When the S class debuted, I'd say they had a 30-month lead on the competition in terms of technology deployment,"
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  • "This skips a whole generation of S class -- it went into the future. It is 70 percent autonomous driving."
  • Available first on the S-class sedan as a $2,800 option, Intelligent Drive also is offered on the re-engineered 2014 E-class lineup. Much of the technology will trickle down to the redesigned 2015 C-class sedan that goes on sale in the fall. Some features are even available on the smaller B-class Electric Drive that went on sale last month.
  • The take rate on Intelligent Drive for the S-class sedan is 50 percent. It falls to 15 percent for the E class.
  • For Mercedes, having this edge is a competitive weapon in the luxury segment, where quality, gadgets and horsepower are no longer significant differentiators.
  • Hyundai with its new Genesis is the closest but the competition is probably three years behind
Molly Brookshire

Redesigned Mercedes-Benz C-class sedan packed with new tech - 0 views

www.autonews.com/...1286

Mercedes safety

shared by Molly Brookshire on 31 Jul 14 - No Cached
  • The C class looks like a smaller version of the S-class sedan, and it has the optional $2,800 Intelligent Drive package of integrated safety features. They include adaptive cruise control, rear-end collision protection, Pre-Safe braking and steering, and cross-traffic and lane-keeping assist.
  • With the frame and body structure made of aluminum, it will be more agile and handle better than today’s model,
  • The C class will have Collision Prevention Assist Plus as a standard feature
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  • The system senses if a collision is imminent, and if the driver doesn’t respond, it autonomously brakes the car at speeds up to 124 mph. It also can brake to avoid a stationary vehicle ahead and to prevent rear collisions.
  • The C300 all-wheel-drive goes on sale in a few weeks and will cost $41,325, including shipping.
  • The more powerful C400 4Matic starts at $49,515, including shipping, and also debuts later this month. It is a new model.
  • In the next two years, a C-class coupe, convertible and plug-in hybrid will be rolled out in the United States
Molly Brookshire

Bosch projects 3-5% sales growth, plans Internet technology push - 0 views

www.autonews.com/...plans-internet-technology-push

Bosch technology

shared by Molly Brookshire on 30 Apr 14 - No Cached
  • The company which makes ultrasound, radar and video sensors as well as spark plugs, wants to tap into a growing market for Internet-enabled devices and systems to allow autonomous driving.
  • The shift toward more sophisticated cars will result in a 25 percent increase in the production of ultrasound sensors this year to 50 million devices, and the number of radar and video sensors produced will also double, to more than 2 million units, Bosch said.
  • its automotive technology business sector had grown "impressively."
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  • Sales of driver assistance systems could exceed 1 billion euros as early as 2016, as cars become more sophisticated and offer new business opportunities, Bosch said.
  • This year the company will add 9,000 university graduates from around the world to its workforce of 281,000 staff.
  • By 2020 Bosch plans to double its sales in Asia, North and South America
  • Bosch said last year its automotive business continued to grow, particularly gasoline and diesel direct-injection systems, as well as display instruments and infotainment systems.
Molly Brookshire

Big chipmakers struggle to connect with automakers - 0 views

www.autonews.com/...gle-to-connect-with-automakers

chips intel intelligent vehicles integrated Hyundai Genesis

shared by Molly Brookshire on 01 Jul 14 - No Cached
  • Consider the new 2015 Hyundai Genesis, a luxury sedan brimming with semiconductors that handle everything from automatic braking and lane-keeping sensors to blind-spot detection. Other chips enable the car to open the trunk when it senses the owner’s arms are full, and to sniff for carbon dioxide to decide if the cabin needs more fresh air
  • While the Genesis represents the forefront of the auto industry’s use of chips, only a handful of the vehicle’s thousands of semiconductors is provided by Intel. Qualcomm and NVIDIA don’t even make the list.
  • The main hurdle is the industry’s safety and reliability standards, which far exceed those for computers or phones. Instead, most of the electronic components are provided by longtime suppliers, like Freescale Semiconductor Ltd., Renesas Electronics Corp. and STMicroelectronics NV, which have proven track records.
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  • The market for automotive chips is projected to grow 6.1 percent to $27.9 billion this year, according to IHS Corp. Within that business, sales of chips for automated driver-assistance systems, or ADAS, will increase an average of 13 percent a year through 2020, making it the fastest-growing area.
  • Intel, Qualcomm and NVIDIA, which make some of the fastest processors available. All three say they’ve got products in the market or coming that meet the most stringent automotive requirements.
  • NVIDIA said its processors are now powerful enough that they can be partitioned -- devoting part to functions that must work no matter what, and others to information and entertainment, where hiccups are less dangerous.
  • Qualcomm
  • has won the majority of orders to add the latest wireless modems into cars, and expects that by 2017 as many as 60 percent of cars will have cellular connections.
  • It all comes from the cloud,” Singh said. “Otherwise you have to put terabytes of data into the car’s trunk.”
  • Top-of-the line Audi models use more than 6,000 semiconductors.
  • “Make no mistake -- my objective is to drive this into volume, not just luxury German vehicles,” said Elliot Garbus, Intel’s vice president of automotive. “We need to drive it into entry-level vehicles.”
  • Intel is aiming to win more orders by offering carmakers whole systems -- software and computers built on its chips -- that it says can cut the time and cost it takes to build features into cars. New functions such as tracking eye movement to monitor a driver’s attention will require faster processing, he said.
  • Qualcomm
  • is working on chipsets that provide multiple functions for cars, including cellular connections, and expects that to be the basis for an expansion of its revenue in the industry
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