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"This Big Think special series looks at what taste actually is-from both a scientific and sociological perspective-and why it is that we find some tastes so appealing and others disgusting. "

"When you take a sip of Cabernet, what are you tasting? The grape? The tannins? The oak barrel? Or the price? Believe it or not, the most dominant flavor may be the dollars. Thanks to the work of some intrepid and wine-obsessed economists (yes, there is an American Association of Wine Economists), we are starting to gain a new understanding of the relationship between wine, critics and consumers."

Thanks to Felix (TAS2010) for passing this one on!

"A new 24-page fashion spread in the September issue of Italian Vogue features model Kristen McMenamy wearing oil-soaked black feathered outfits, withering away on a beach. Famed photographer Steven Meisel shot the controversial Gulf disaster-inspired images of McMenamy caught in nets, spitting up oil, and flopping like a dying seal on rocks. But while the images are powerful and striking, we're left wondering whether they were done in good taste. What do you think about the Italian Vogue spread? Do you find these images exploitative, glamorizing, or thought-provoking?"

"Optical illusions are more than just a bit of fun. Scientist Beau Lotto is finding out what tricking the brain reveals about how our minds work. Here he explains his findings. Sight, hearing, taste, touch, smell. We believe what our senses tell us but most of all we trust our eyes. But our brains are extraordinarily powerful organs. Without us realising it, they are instantly processing the information they receive to make sense of the world around us. And that has been crucial to our evolution. "

Think we all have dif­fer­ent tastes where beauty is con­cerned? Well, cog­ni­tive psy­chol­ogy shows us that an aver­age face (made from sev­eral other faces) is almost always judged as more attrac­tive than its con­stituent faces… Why? It may be for the sim­ple rea­son that an aver­age face is closer to the men­tal idea we have of a pro­to­typ­i­cal face and thus eas­ier for the brain to process. Want to expe­ri­ence it? Fol­low this link to the the Face Research Lab and cre­ate your own aver­age faces. Enjoy.

"Everything has beauty, but not everyone sees it. ~ Confucius The word "beauty" is the most overused, misunderstood, poorly defined word in the English language. What makes a woman beautiful? The Holy Grail of beauty has never been completely understood. The cliché, "Beauty is in the eye of the beholder," is incorrect in my opinion. Perception is the key. It is "perception of beauty" that is in the eye of the beholder. Each of us, however, has a different perception of beauty. We all have different tastes, likes and dislikes, and this affects our definition and perception of beauty with regard to the American woman. As a plastic surgeon, it is my job to counsel people about this perception of beauty because so many misconceptions exist."

"As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy. "

Computers have become an extension of us: that is a commonplace now. But in an important way we may be becoming an extension of them, in turn. Computers are digital - that is, they turn everything into numbers; that is their way of seeing. And in the computer age we may be living through the digitization of our minds, even when they are offline: a slow-burning quantification of human affairs that promises or threatens, depending on your outlook, to crowd out other categories of the imagination, other ways of perceiving.