TOK@ISPrague

The marshmallow study captured the public imagination because it is a funny story, easily told, that appears to reduce the complex social and psychological question of why some people succeed in life to a simple, if ancient, formulation: Character is destiny. Except that in this case, the formulation isn’t coming from the Greek philosopher Heraclitus or from a minister preaching that “patience is a virtue” but from science, that most modern of popular religions.

But how our brains work is just one of many factors that drive the choices we make. Just last year, a study by researchers at the University of Rochester called the conclusions of the Stanford experiments into question, showing that some children were more likely to eat the first marshmallow when they had reason to doubt the researcher’s promise to come back with a second one. In the study, published in January 2013 in Cognition under the delectable title “Rational Snacking,” Celeste Kidd, Holly Palmeri and Richard N. Aslin wrote that for a child raised in an unstable environment, “the only guaranteed treats are the ones you have already swallowed,” while a child raised in a more stable environment, in which promises are routinely delivered upon, might be willing to wait a few more minutes, confident that he will get that second treat.

Willpower can do only so much for children facing domestic instability, poor physical health or intellectual deficits.

“Sleep is such a dangerous thing to do, when you’re out in the wild,” Maiken Nedergaard, a Danish biologist who has been leading research into sleep function at the University of Rochester’s medical school, told me. “It has to have a basic evolutional function. Otherwise it would have been eliminated.”

Sleep, it turns out, may play a crucial role in our brain’s physiological maintenance. As your body sleeps, your brain is quite actively playing the part of mental janitor: It’s clearing out all of the junk that has accumulated as a result of your daily thinking.

Thanks to new research out of MIT, you might one day be able to subtly manipulate your picture to make it more memorable — meaning that people should be more likely to remember your face. According to the research article: "One ubiquitous fact about people is that we cannot avoid evaluating the faces we see in daily life ... In this flash judgment of a face, an underlying decision is happening in the brain — should I remember this face or not? Even after seeing a picture for only half a second we can often remember it." There are subjective factors affecting how a face sticks in your memory — for example, if you know someone else who looks similar, you might find a new face more familiar. But researchers found that there is also a strong universal component to memorability. Some faces are just consistently more easily remembered.