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Des pubs télé aux allures révolutionnaires incitent les salariés américains à faire preuve d'audace : « Prenez vos congés payés », et aussi « vos pauses déjeuner ! » Car aux Etats-Unis, les travailleurs ont peur d'arrêter de bosser.

Frédéric Lordon parle de la liquéfaction du travail, du fait des désirs du consommateur-roi (choisir un produit A, puis en fait un produit B - pub Renault et Colissimo) + de la mise en transparence des travailleurs (pub sncf)

2 exemples de personnes qui gagnent de l'argent grâce à des vidéo Vine et de la pub

The first phase of the SEA-SoNS ("Assessing the Benefits of Social Networks on Organizations") project aimed to analyse the current market situation for a limited number of social media stakeholders, to identify and analyse best practices for these selected stakeholders, and to define and prioritise relevant policy options. While social media technologies present several potential benefits to organisations, there are considerable challenges and bottlenecks affecting their adoption that may warrant policy intervention. To accomplish the objective of developing suitable policy options, the project undertook a range of research and data collection activities, including a review of the literature, a scoping workshop, semi-structured interviews, an on-line 'animation' of stakeholders, and a brainstorming workshop. The main results were presented at the Digital Agenda Assembly (DAA) 2012.

Special Issue on Information, Technology, and the Changing Nature of Work Deadline for Ideas Extended The date for submission of ideas for this special issue has been extended from February 15, 2013, to February 25, 2013. (See the first bullet point under "Process" below.)

Internet-enabled technologies allow people to connect in unprecedented ways. Although everyday social practices are widespread and well known, these same tools are reconfiguring key aspects of work. Crowdsourcing and distributed labor technologies increasingly allow companies to outsource everything from mundane tasks (e.g., Amazon Mechanical Turk) to professional services (e.g., oDesk). Sharing economy - or peer economy - tools (e.g., Airbnb) allow people to barter goods or services or get paid for these exchanges outside of the dominant business framework. These services have enabled new forms of contract or freelance labor and reduced risk for companies; however, there is often an increase in risk for the associated laborers. At the same time, divisions between what constitutes work, hobby, and volunteerism get blurred, especially as many organizations rely on volunteer labor under the assumption that it's mutually beneficial (e.g., blogs and journalistic enterprises that republish work or see the offer of a platform as valuable in and of itself). While all of these labor issues have unmediated precedents (e.g., free internships), technology magnifies the scale of these practices, minimizes the transactional friction, and increases the visibility of unpaid and freelance work. Collectively, this raises critical questions about what fair labor looks like in a networked world, where boundaries dissolve and existing mechanisms of labor protection do not address the varied work scenarios now available.

In his study "Des robots et des hommes", "Of Robots and Men: Impacts of robotization on the contract logistics industry", Roland Berger analyzed the human and economic impact of robotization in logistics industry and examines the best ways to manage the transition and strengthen the French competitiveness in this field. Automated solutions for logistics progressing at high speed since the web giants have made their key issue. Now, they allow to move human operators and machines within the same warehouse. The lower cost and maturity of solutions are such that the tipping point of favorable wide dissemination of warehouse robots is getting closer. As a direct consequence, the robotization on logistics industry will remove up to 1.5 million direct jobs in Europe - if nothing is done to prepare the transition.