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The first phase of the SEA-SoNS ("Assessing the Benefits of Social Networks on Organizations") project aimed to analyse the current market situation for a limited number of social media stakeholders, to identify and analyse best practices for these selected stakeholders, and to define and prioritise relevant policy options. While social media technologies present several potential benefits to organisations, there are considerable challenges and bottlenecks affecting their adoption that may warrant policy intervention. To accomplish the objective of developing suitable policy options, the project undertook a range of research and data collection activities, including a review of the literature, a scoping workshop, semi-structured interviews, an on-line 'animation' of stakeholders, and a brainstorming workshop. The main results were presented at the Digital Agenda Assembly (DAA) 2012.