thehighcalling

3. Pass out the slingshots.  I was on a panel with Joe Trippi last night, and he talked about empowering your champions to spread your message and do your work.  He said it’s like handing out slingshots to an army of Davids.  You don’t have to carry the burden of conversation alone like some Goliath social media guru.  That doesn’t work well anyway.  The more your supporters take over your engagement, the more effective your message—and the saner your life.

Our goal is that using the distribution, you could create your own Netflix On-Demand style (subscription), Hulu style (ad supported), or Blockbuster / Amazon style (rental) streaming video websites with your own video content. Videola is currently oriented toward curated, editorial, some-to-many video sites – as opposed to many-to-many user generated content sites such as YouTube. We're also building IPTV layers in the form of apps for mobile and television-based devices such as the Roku player.

While publishers recognize Facebook’s value as a traffic referrer, many emphasize the platform’s value as a tool for feedback that can help improve not only their social media strategies, but also the way they source, develop and tell stories.

Social media is attractive to small businesses because of its perceived price. You can set up a new blog, fan page, video site, and Twitter account without paying a dime. There’s no expensive software, or costly media buys. However, even though there’s a low price tag to enter the game, social media is far from free. It requires time, energy, and effort. It’s a never-ending commitment to create interesting content, listen to conversations, and respond.