Social media is attractive to small businesses because of its perceived
price. You can set up a new blog, fan page, video site, and Twitter account
without paying a dime. There’s no expensive software, or costly media buys.
However, even though there’s a low price tag to enter the game, social media is
far from free. It requires time, energy, and effort. It’s a never-ending
commitment to create interesting content, listen to conversations, and
respond.