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Marcus Goodyear

http://danachinn.typepad.com/files/kdmc-social-media-metrics-wksht.pdf - 0 views

danachinn.typepad.com/...social-media-metrics-wksht.pdf

socialmedia metrics

shared by Marcus Goodyear on 03 Mar 10 - No Cached
  • Marcus Goodyear on 03 Mar 10
     
    Great sample strategy for determining social media metrics based on a case study in Victoria, Texas.
Marcus Goodyear

Using Social Media Strategically - eMarketer - 0 views

www.emarketer.com/Article.aspx

emarketer socialmedia

shared by Marcus Goodyear on 28 Dec 09 - Cached
  • Marcus Goodyear on 28 Dec 09
     
    "Gaining maturity means improving the ability to tie objectives to specific metrics. Marketers in the strategic phase are significantly more likely than those in earlier phases of the process to measure their success across all objectives. An increase in Website traffic was the No. 1 objective targeted and measured by all marketers." "Defining specific objectives for a social marketing initiative is only half the battle. The other half is aligning those objectives with corresponding metrics," according to the report. "This alignment is important because it enables an organization to measure its progress in achieving the objectives and proving ROI." MarketingSherpa found that retail and e-commerce marketers were more likely than any other industry to be increasing their social media marketing budgets next year, followed by publishing and media. Education and healthcare lagged, with less than one-half of marketers in the industry planning to up social media spending in 2010. Most social marketing dollars (60%) next year will go toward staff salaries for activities such as blogging, content development and monitoring of social channels. Another two-fifths will be spent on outside help from agencies, consultancies and service providers.
Marcus Goodyear

B2C Outpacing B2B in Social Measurement - eMarketer - 1 views

www.emarketer.com/Article.aspx

b2c social social networking

shared by Marcus Goodyear on 09 Sep 10 - No Cached
  • social metric usage varies depending on whether a marketer is focused on selling to businesses or consumers, as well as whether the firm markets a product or a service.
  • B2C product firms are outpacing them in monitoring sales levels and revenues and profits per customer, suggesting consumer-oriented social marketers may have learned that lesson.
  • In the next year, marketers expect to nearly double social dollars from just under 6% of total marketing budgets to just under 10%. Within five years, spending will be up to 17.7%.
  • ...1 more annotation...
  • social media may be more difficult to apply in the service sector environment, where there isn't a tangible product for customers to relate to.
  • Marcus Goodyear on 09 Sep 10
     
    Top metrics for B2C service firms: * Hits/Visits/Pageviews (55.1%) * Number of followers or friends (46.4%) * Repeat visits (40.6%) * Buzz indicators, web mentions (33.3%) * Conversion rates from visitor to purchase (30.4%)
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