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Jen Fitzgerald

Free! Why $0.00 Is the Future of Business - 0 views

  • he was creating demand for disposable blades.
    • kaeanne
       
      this makes sense. i always find myself questioning which would last longer, disposable razors or replacable. his idea was smart.
  • the original "free lunch" was a gratis meal for anyone who ordered at least one beer
    • kaeanne
       
      how annoying are offers like that. i wanted the victoria's secret promotional giftbag and my mom had to buy $30 of merchandise to get it. it's very frustrating!
  • Thanks to Gillette, the idea that you can make money by giving something away is no longer radical.
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  • The Web has become the land of the free.
  • He sold razors in bulk to banks so they could give them away with new deposits ("shave and save" campaigns).
  • Milton Friedman himself reminded us time and time again that "there's no such thing as a free lunch. "But Friedman was wrong in two ways. First, a free lunch doesn't necessarily mean the food is being given away or that you'll pay for it later — it could just mean someone else is picking up the tab. Second, in the digital realm, as we've seen, the main feedstocks of the information economy — storage, processing power, and bandwidth — are getting cheaper by the day. Two of the main scarcity functions of traditional economics — the marginal costs of manufacturing and distribution — are rushing headlong to zip. It's as if the restaurant suddenly didn't have to pay any food or labor costs for that lunch. Surely economics has something to say about that?
  • Chris Anderson (canderson@wired.com) is the editor in chief of Wired and author of The Long Tail. His next book, FREE, will be published in 2009 by Hyperion.
    • kaeanne
       
      i thought that was funny!
  • Virtually everything Google does is free to consumers, from Gmail to Picasa to GOOG-411.
    • kaeanne
       
      i agree, i use google several times a day and i know friends who depend on it!
  • But tell that to the poor CIO who just shelled out six figures to buy another rack of servers. Technology sure doesn't feel free when you're buying it by the gross. Yet if you look at it from the other side of the fat pipe, the economics change. That expensive bank of hard drives (fixed costs) can serve tens of thousands of users (marginal costs). The Web is all about scale, finding ways to attract the most users for centralized resources, spreading those costs over larger and larger audiences as the technology gets more and more capable. It's not about the cost of the equipment in the racks at the data center; it's about what that equipment can do. And every year, like some sort of magic clockwork, it does more and more for less and less, bringing the marginal costs of technology in the units that we individuals consume closer to zero.
    • kaeanne
       
      I agree...no matter how many times i re-read this, i fail to comprehend what is going on.
  • From the consumer's perspective, though, there is a huge difference between cheap and free. Give a product away and it can go viral. Charge a single cent for it and you're in an entirely different business, one of clawing and scratching for every customer. The psychology of "free" is powerful indeed, as any marketer will tell you.
    • kaeanne
       
      nothing may be free, but they do a great job of convincing us it is. by having us believe and buy into their ploys they make more money and their bussiness grows.
  • this business model is now the foundation of entire industries: Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; install fancy coffeemakers in offices at no charge so you can sell managers expensive coffee sachets.
    • kaeanne
       
      i can completely relate to that! consumers are willing to pay whatever they have to so they could have state of the art merchandise, when it required a fraction of the cost to produce it!
  • Free! Why $0.00 Is the Future of Business
  • As much as we complain about how expensive things are getting, we're surrounded by forces that are making them cheaper.
    • kaeanne
       
      i found that ironically valid as well!
  • What does this mean for the notion of free?
    • kaeanne
       
      the notion of free is different to everyone. however everyone shares the same "i want it, and i want it now" attitude. having it for free is icing on the cake
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    This is an article we read in class about the price of web services and the how business is changing
daydreamr97

Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction Writing, Poetry Contes... - 0 views

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    A great writing web site.  If you've never visited, I suggest taking a look around.  You can get a free portfolio, and there are plenty of people here who love to read and write and give really useful feedback. 
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kimmerzx0 C

Oriental Trading - 0 views

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    Cheap crafts by the bundle available for teachers.
daydreamr97

Welcome | HalloweenTown.org - 0 views

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butler09

Christian (Bible) Coloring Pages - 0 views

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butler09

GodTube.com - 0 views

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daydreamr97

The Very Secret Diaries - 0 views

  • Welcome! Here you may find the brilliant "Very Secret Diary" series
    • daydreamr97
       
      The Very Secret Diaries is a series of parodies of the Lord of the Rings trilogy. They're all irreverent, so if you're especially sensitive they may not be for you. But if you're a fan and have a sense of humor, they are pretty funny.
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    The Very Secret Diaries is a series of parodies of the Lord of the Rings trilogy. They're all irreverent, so if you're especially sensitive they may not be for you. But if you're a fan and have a sense of humor, they are pretty funny.
kimmerzx0 C

Literacy Center Education Network - Play & Learn English - 0 views

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daydreamr97

Smash Bros. DOJO!! - 0 views

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    best game ever comes out soon
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daydreamr97

LOLCats - Funny & Cute Cat Pictures Collection! - 0 views

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kimmerzx0 C

Welcome to Earlychildhood.com - Information, products and ideas for parents & teachers - 0 views

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Kelci Kile

Rowan University - 0 views

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butler09

Student News - Stories and Video from CNN.com - 0 views

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    Keep up to date with news pertaining to education through this website!
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vanamb16

The CW Television Network, CWTV.com - Home of Gossip Girl, America's Next Top Model, On... - 0 views

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butler09

APA Formatting and Style Guide - The OWL at Purdue - 0 views

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vanamb16

CaringBridge. Free Websites That Support And Connect Loved Ones During Critical Illness. - 0 views

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kimmerzx0 C

Education Policy Blog - 0 views

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kaeanne

pictures of learning ctrs - 0 views

  • Building Sets and Rainbow Reading Loft centers
    • kaeanne
       
      Really great idea. I will definitely keep this in mind for when I have my own classroom.
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    reference website for learning centers
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butler09

Little Readers - 0 views

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