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As for Sacerdoti's so-called postroll ads, even the most self-satisfied marketer wants to know who in the world would stick around to watch – or, more to the point, who can prove that anyone did.
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Wait until their commercials make it onto YouTube and hope they go viral.
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This option seems to work. I have seen many Superbowl ads make it onto Youtube, which probably allows more people to see them then the Superbowl did.
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Because many people watch the Superbowl only to see the commericals uploading them onto youtube would increase even more the use of the internet instead of television cable.
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If the commerical is effective enough to capture its audience, then it should no doubt appear on youtube so that people can see it again and again.
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I think this is a good option.
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