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Acknowledging the tough economy and lost library jobs, Doug Johnson, director of media and technology for Mankato (MN) Public Schools, declared, “We have no choice but to change,” as he kicked off the June 28 Forum event of SIGMS, ISTE’s special-interest group for media specialists.

That change means not only embracing technology directly, but taking a leadership role in helping teaching peers and students manage the shift, whether it’s going from print to ebooks or using instructional videocasting to “flip” the classroom.

1. Leverage social media and the Web.

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