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Suzanne Pinckney

Driving sustainable transformation via the power of design | Guardian Sustainable Busin... - 0 views

www.theguardian.com/...le-transformation-power-design

case studies data_statistics design vision business case

shared by Suzanne Pinckney on 20 Aug 13 - No Cached
  • Shaw Industries, an early adopter of cradle-to-cradle principles, is committed to making only C2C certified products by 2030. Currently more than 60% of its $4bn in total annual sales comes from certified carpet and hardwood flooring.
  • Numerous benefits accrue from values-first leadership. It clarifies and broadens, in the best way, how a company views itself. It changes how others view it. The products the company sells, its way of doing things and, indeed, its very existence, can be a living testimony to its support for a world of prosperity, social equity and environmental health.
  • most successful companies embrace good design by loudly and clearly stating their positive intentions.
  • ...2 more annotations...
  • When a CEO declares that his or her company will improve the water quality of an entire community or build a workplace that will generate more renewable energy than it requires, this statement alone can unleash enthusiasm, creativity and innovation
  • . It stresses the good, such as 'we will use and generate only renewable energy,' rather than the more common
Suzanne Pinckney

Women in CSR: Alison DaSilva, Cone Communications - 0 views

www.triplepundit.com/...on-dasilva-cone-communications

communications step 6

shared by Suzanne Pinckney on 19 Sep 13 - No Cached
  • clearer communications of impact. Consumers are confused and overwhelmed by claims and promises of good intentions. Companies need to find the balance between aspirational statements and hard data.
Suzanne Pinckney

Bridging the Behavioral Gap for Recycling Success · Environmental Management ... - 0 views

www.environmentalleader.com/...oral-gap-for-recycling-success

behavioral recycling communications step 5

shared by Suzanne Pinckney on 24 Oct 13 - No Cached
  • The most effective way to affect change in personal ownership is a combination of education and guilt.  Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior.  The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.
  • The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.
  • The most challenging hurdle is apathy. When consumers feel disconnected from the benefits of environmentally responsible behaviors—or from the dangers present in its absence—it is easy to just not care
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  • A durable product may require investigation of disposal options, which delays action.
  • With this, good intentions fade, resulting in recyclables that are tossed into the trash or hoarded for lengthy amounts of time. 
  • he perceived value of a product can determine many aspects of its lifecycle, from how long it is kept to how it is disposed.  Not surprisingly, more expensive products are perceived as “more valuable” and less disposable, even at the end of their usable life.
  • Suzanne Pinckney on 24 Oct 13
     
    not sure exactly where to save this but the highlights kind of make me sad...yuck. we are so much more into the carrot than the stick!
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