AgroCenta focuses primarily on small holder farmers and farmer based organizations, connects them to a larger market online to trade equitably, a percentage of the sales of farmers farm produce is re-invested into purchase of agric inputs such as fertilizers, seedlings, pesticides, weedicides and hiring of tractor services.
AgroCenta eliminates the common practice where middlemen/brokers act as exploitative buyers, purchase produce for less than a third of its actual value from smallholder farmers and re-sell in urban markets for huge profits.
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