A Kenyan-owned digital money transfer firm, SimbaPay, is taking not only the local but also the international money remittance sector by storm.The London-based firm, started with the aim of helping out Kenyans living in the diaspora pay bills through M-Pesa, has over the years grown into a full-fledged money transfer firm joining the likes of Western Union and MoneyGram in the market.Unlike conventional players, SimbaPay strives to make money transfer painless to both the sender and recipient.The tech firm allows citizens residing in the European Union to send money home instantly through its application.People with a bank account, debit or credit card use mobile phones or tablets to access the app and transfer money to recipients’ mobile money wallets such as M-Pesa or MTN mobile money or bank account.