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FarmDrive, a Kenyan enterprise, connects unbanked and underserved smallholder farmers to credit, while helping financial institutions cost-effectively increase their agricultural loan portfolios.

This is not a full list of hot agritech startups in Africa. But when you add Pula – a Kenyan farm insurance startup – to the above, it shows the variety of data-driven innovations aiming to re-organise and fill gaps across the agricultural value chain. From farm to factory to food.

Funding Pula: Insuretech Startup Closes $6M Series A Funding to Scale Up Business Across Africa 0 SharesShareTweetSharePin The African Insuretech service provider, Pula, has recently closed a US$6 million Series A funding round led by TLcom Capital and had participation from Women’s World Banking. It specializes in digital as well as agric insurance to derisk smallholder farmers across Africa. This new round of investment to the insuretech startup will be used to scale up operations in the company’s existing 13 markets across Africa. Pula has so far impacted over 4.3 million farmers on the continent and the new funding will help push its expansion into Asia to power resilience and profitability for Asian smallholder farmers. Pula was launched by Rose Goslinga and Thomas Njeru in 2015, to design and deliver innovative agricultural insurance and digital products to help smallholders farmers improve their farming practices, endure climate risks and bolster their incomes. This has become necessary because for smallholder farmers in emerging markets, the traditional method of calculating insurance through farm visits is often expensive, meaning they are often neglected from financial protection against climate risks.

Pula uses insurance and digital products to help smallholder farmers endure climate risks, improve their farming practices, and bolster their incomes over time. LEARN MORE

FarmDrive is a Kenyan ¬based social enterprise that is unlocking access to financial services for over 50 million smallholder farmers in Africa. Using simple mobile phone technology, alternative data sets, and sophisticated data analytics, FarmDrive is closing the critical information gap that keeps smallholder farmers from getting loans that would allow them to grow and diversify their businesses. Potentially creditworthy smallholder farmers are often denied loans because they lack the traditional credit profiles that lenders rely on to evaluate borrowers.FarmDrive bridges the funding gap between smallholder farmers and financial institutions in two ways. The first step is to bring together multiple streams of data to create yield-predictive agronomic algorithms specific to each farming vertical and geographical region. T hese streams of data can be classified into three categories: 1. Agronomic Data: crop portfolio, soil health, drainage, weeds, pests, etc. 2. Remote Sensing Data: vegetation, weather conditions, climate trends, etc. 3. Market Data: offtake security, price trends, etc. FarmDrive then creates credit profiles for farmers by combining the agronomic algorithm with behavioral data. The behavioral data is obtained from farmers through a simple SMS/Android mobile phone application. With this application, Farmers can track their revenues and expenses, and also send demographic information to FarmDrive.

“The digital nature of the product can be seen as exacerbating the usual challenges of ICT illiteracy. However, FarmDrive presents the record-keeping platform in different languages  – it’s now available in English and Kiswahili – via a simple SMS to increase the uptake of record-keeping among rural farmers. So farmers don’t have to have a smartphone,” Bosire says.“It also emerged during our pilot that farmers feel more empowered if they can their mobile phones for other activities apart from for calling, texting and mobile money. Their openness to  embracing new ways of using their simple mobile phones to solve challenges is what drives the culture shift from keeping non-organized farm records on paper or none at all  to digital record keeping,” she says.

Bosire and Kimani launched FarmDrive in May 2015. The digital recordkeeping platform serves as a basis for bankers to establish credit ratings and determine which farmers are best suited for small loans. FarmDrive’s pilot program consisted of 50 farmers. Today hundreds of thousands are in FarmDrive’s database; about 830 have received financing. In turn the banks pay FarmDrive for essentially functioning as their credit bureau for Kenya’s vast farming community. The two entrepreneurs have no intention of stopping there. “There are more than five million small farmers in Kenya,” Bosire says. “Throughout Africa it’s about 50 million. But when we started FarmDrive, we always had global ambitions. We’re building solutions for farmers in Asia too.”

AgroCenta focuses on 3 key impact goals for Ghana:No Poverty: we are definitely improving the financial livelihood of smallholder farmers through fair trade. Many smallholder farmers are paid less than $1 a day and our objective is to increase it to $4 a day by 2020.Gender Equality: in Sub-Saharan Africa, traditions and land ownerships do not favor women, which ends up in many women being excluded from the agriculture value chain. By engaging the relevant stakeholders, AgroCenta rents arable agricultural lands to female smallholder farmers for free. Women are also given seeds, fertilizers, mechanized tractor services and extensive advisory information on farming best practices such as what type of seed to plant, when to plant, how to plant, etc.Decent Work & Economic Growth: we empower smallholder farmers to see agriculture as more than just a way to survive and position it as a viable industry that can be sustainable for their family.

“It’s about using insurance to get rid of risk for these farmers and unlock opportunities for them,” Chris says. He says that research found that for farmers who received insurance (rather than cash grants) borrowed and invested more in their farms.

Pula, a five-year old insurtech startup, provides small scale farmers with agricultural insurance to help manage the risk of enduring extreme conditions. Insurtech is one of the fast-growing sub-sectors of the fintech, which has booming with investors in African startups.

Pula will also be expanding to Asia, targeting smallholder farmers as it has in Africa, with a focus on Philippines, Thailand, Turkey, and Pakistan. “What we’ve realized is that African solutions are in no way inferior to Asian, European solutions

Since it was founded in 2015, Pula has impacted 4.3 million farmers across 13 African markets. Goslinga says key to Pula’s business model is helps insurance companies better understand the risks of small scale farming.With an average premium subscription of $4 for small-scale farmers in Africa, Pula actually markets the insurance product to banking partners rather than directly to farmers. The banks make the insurance mandatory before they approve loans to the farmers.

Despite robust financial subsidies, many programs have found that selling insurance to poor African farmers is extremely challenging. This remains the case even when risk products are bundled with other services, such as community savings programs and training in how to improve crop yields. For instance, a 10-year-old government farm insurance program in Ghana has fallen far short of expectations, according to multiple observers—including the same Christopher Udry who inspired Sheehan to create WorldCover. Udry and colleagues reported in a March 2019 paper that the government insurance program had had little meaningful impact. In Kenya and Ethiopia, risk transfer programs aimed at pastoralists have had disappointing results, according to an extensively researched June 2019 article in Devex, which was underwritten by the Technical Centre for Agricultural and Rural Cooperation. Experts point to two main types of obstacles. First, there are enormous marketing and logistical challenges inherent in trying to sell small insurance policies to very poor farmers who’ve never heard of the concept, live in remote areas and may only speak indigenous languages. Second, it’s difficult to build customer loyalty for an abstract product that often doesn’t provide what farmers expect. The Devex story describes how some pastoralists thought they were putting money into a savings account. When they didn’t get their premiums back, “they start[ed] thinking that this product has failed them,” a coordinator said.

AgroCenta was founded by two ex-esoko employees, Francis Obirikorang and Michael K. Ocansey in 2015 to improve the agricultural value chain in Ghana. Two critical problems within the value chain, which are the lack of an access to market for smallholder farmers in the rural areas, which subjected them to activities of exploitative, buying frommiddlemen and the lack of a coordinated truck delivery system to cart their commodities from farms to markets to sell.

At Pula, we are radically restructuring agricultural insurance, using technology to insure the previously unbanked, uninsured, untapped market of 1.5 billion smallholders worldwide. We work in nine countries across Africa and Asia, and in 2017 alone, we facilitated crop and livestock insurance cover to 611,000 farmers in Kenya, Rwanda, Uganda, Nigeria, Ethiopia and Malawi.

Pula uses satellite data and farm yield measurements to understand how weather patterns affect a smallholder farmer’s yield, and uses this information to automate compensation in case of loss. The company also provides farmers with targeted agronomic advice via SMS messaging, helping them grow more from their existing landholdings.

Insurtech startup Pula announced today that it has closed a seed funding round to advance its efforts to provide insurance to smallholder farmers in Africa and South Asia.

We have seen improvements in farmers’ livelihoods because we give them a fair price for the commodities they produce and help them with better farming practices so they increase their yields. Seeing farmers being able to pay school fees for their families has given us joy about what we do. Agriculture is the space we should be in. Before AgroCenta farmers were selling to middle men at sometimes ridiculously low prices for maize, for instance. At the time a middle man would buy a 50 kg bag of maize for US$9 (40 cedis) and we would buy it for US$11 (49 cedis). We deal mostly in maize, sorghum and soya beans and have a five year contract with a big organisation that has a constant demand for these commodities. In 2016 we sponsored 400 farmers, the majority of whom were women. We provided them with seed, fertilisers and tractor services. These farmers had an assured market. Everything they produced got purchased by us at prevailing market prices, enabling them sell quickly and earning higher.

AgroCenta provides an end-to-end solution for smallholder farmers in the post-harvest value chain from farm to market, leveraging on technology to create impact. AgroCenta's services include a market linkage platform (AgroTrade) linking farmers directly to buyers and removing exploitative buying, TruckR which is an on-demand trucks and logistics services (uber for trucks), AgroPay which is a financial inclusion plaform for the rural unbanked smallholder farmer.