How To Survive The New Music Industry « eleetmusic - Direction in music, ma... - 0 views
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The older industry experts insisted that nothing much had changed. They encouraged artists to network with other bands to find gigs, sell CD’s out of thier trunks or, “do what ever it takes to generate a buzz”. You can’t get more vague than that.
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The progressives represented new media applications, widgets and digital services that promised to help artists develop direct to fan relationships. They somehow forgot to mention that you would be required to pay for their service or use their branded widgets in order to create, market, promote, and distribute YOUR music to the world.
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In the good old days, when there weren’t any computers programs, some of the greatest artists succeeded by telling their story in a unique way.
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Loiterers Should Be Arrested. The CMJ Music Marathon ended last week but the lessons learned have just begun. Kevin English, blogger at eleetmusic.com took some time to talk about the lessons that he took away with him from the many panelists. His conclusion; there is no concrete answer to surviving in todays music industry. Old school pundits stressed the importance of networking and buzz generation by any means possible while New Media progressives represented new media applications, widgets and digital services that promised to strengthen direct to fan relationships. It wasn't until the Sudanese rapper Emmanual Jai took to the stage that he realized industry survival was about constantly adapting, bending the industry to specifically cater to your needs. Figure out what your number one need is right now as an indie artist and exploit that need. Kevin's short but enlightening read this morning brings me to the idea of a (wait for it, wait for it) digital manager. Not loading up all of your tracks on myspace, but actually hiring a manager to surf the web all day and submit your music to opportunities world wide. Has anyone tried something like this yet? let me know how it works, and what you have been doing to try to adapt.
