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prigupta31

AdAge's 2014 Marketing Fact Pack - 0 views

gaia.adage.com/...MFPweb_spreadsv2.pdf

AdAge Advertising Ad Spending

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    Released at the beginning of 2014. Some really great facts, but focused on Internet advertising as a whole as opposed to breaking it down into social networks and other types of Internet advertising. I e-mailed you guys the 2015 Pack (it's only available for download right now). Subject line of the e-mail is "AdAge 2015 Marketing Fact Pack."
ecwesche21

The Fast-Growing, Profitable Market For Kid "Influencer" Endorsements On Twit... - 0 views

www.fastcolabs.com/...rsements-on-twitter-instagram-

Kids

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Teenagers with big social followings are making thousands of dollars pushing brands.
  • "making a thousand dollars a day is by no means unrealistic" for influencers.
  • "It’s great that 16- and 17 year-olds are making $500 a day in revenue
  • ...24 more annotations...
  • Big money is changing hands, much of it to teenagers, which has made this a topic the media has loved to cover.
  • "The way that I started was creating a parody account of a fictional character, which is probably more common than you think."
  • Nikolai is in favor of working directly with companies to build awareness instead of driving traffic to websites and getting paid off AdSense, which he calls unsustainable.
  • Fans respond to originality, live-tweeting events, and piggybacking on trending topics
  • YouTube, Twitter, Vine, Instagram, Pinterest—these are the platforms where you find young buyers waiting to be influenced.
  • Since Facebook makes users pay to reach target audiences, it’s the only major social network not in the mix.
  • Google+ is reportedly at work on AdHeat, a patented system connecting brands with influencers.
  • "Influencers" get paid per tweet or post, or work under contract on campaigns. Some get connected with companies covering multiple platforms, like theAudience, or specialty spots like Big Frame, CollectiveDigital, or Jukin Media, which focus on video creators. Then there’s twtMob for Twitter, theAmplify for Instagram, or HelloSociety for Pinterest. A startup called Niche gives you a customized group of social media "celebrities" who will organically tweet, post, and talk about your products. This isn't canned material made by some agency coming out these kids' mouths. It's them.
  • Twitter has started to quietly reveal engagement numbers for major users, a real metric influencers can use to prove ROI.
  • But while the 16-year-old stars making big bucks are being celebrated, what’s not as well known is that some of this activity is not legal. That’s because in the U.S. the Federal Trade Commission mandates the disclosure of paid or sponsored content. Penalties are in the six figures, but many in the space say there’s still a Wild West mentality at work.
  • On YouTube, Vine, and Instagram, creators are the stars, but on Twitter, the trendsetters are largely parody accounts, which can leave the people running them feeling like the Cinderella of the ball.
  • In 2009 the FTC released guidelines concerning online endorsements.
  • There are more than 50 pages of regulations, but the main takeaway is this: If you’re paid to post online, you have to make it known, and when it comes to social that means including an "s/p" designation (sponsored post), or tags that say #sponsor or #ad.
  • Typically millennials in their teens and 20s, influencers drive engagement—creating tweets, videos, photos, memes that people respond to, share, comment on, or even steal. Originality, wit, and volume posting is key—and so is pulling at heart strings or tickling funny bones.
  • followers and reach are key, but the main criteria hinges on "capturing an emotion or quality in a platform that is meaningful," explains Oliver Luckett, the founder and CEO of the social media publisher theAudience
  • they don’t have to be traditional stars. The fact that they’re relatable, and look and live like their peers actually make them more convincing than Hollywoo
  • With mainstream magazines like Seventeen putting Instagram stars on their covers, commercials using user-generated videos, and brands like American Eagle turning Viners into models, are these the new secret celebs?
  • People feel closer to them because they show up in their feed—they hang on every word and thing they’re wearing
  • it’s a win for teens to work with big companies that line up with their personality, and a win for brands to reach new audiences. "This is the way it’s going."
  • Perlman says back then Disney laughed when they proposed using an online heavyweight as a marketing tool. But in 2010 they convinced Disney to use the electronic musician Pogo to create an official remix for Toy Story 3. They also managed to twist Disney’s arm and sell tickets for the film on Facebook. The video got almost 4 million views and the gambit was a huge success.
  • Taryn Southern has built a following of almost 350,000 subscribers on YouTube, parlaying that success into television appearances, a web series sponsored by Glamour magazine, and a deal with Hot Pockets. Southern, who appeared on American Idol when she was only 18, says she won’t work with brands she doesn’t actually have an affinity for.
  • "Your audience knows—it never works with a brand you’re not passionate about," she told me. "Where I’ve made mistakes is trying to be clear of an integration that doesn’t work for YouTube personalities. If people are being paid on social they have to be honest."
  • "Anyone with 250,000 to 300,000 followers is influential enough to work with,"
  • Content thievery remains rampant, as are selling accounts, and failing to disclose brand partnerships. Eventually the FTC will start cracking down. And what happens when influencers grow up? What will their role be then—will they lose their brand appeal or morph into a new commodity?
ecwesche21

Interview: How Celebrities Make Money From Social Media | Digital - Advertising Age - 0 views

adage.com/...243123

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • deals with brands to do content integrations on celebrity websites
  • part of our role for our clients this year has been to educate them about YouTube. Beyond the premium, million-dollar deals that YouTube made available to some publishers recently, which we were a part of.
  • Our clients are people that people want to see. So we've been starting to make YouTube a real part of their strategies because one, yes, you're a celebrity and people want to see and hear you. Especially if they miss your show or you're on hiatus and they haven't seen you in a while, they want to see you. Combined with the fact that YouTube already has a system in place that says you do that and we're going to share revenue with you.
  • ...1 more annotation...
  • We're definitely experimenting a lot with Vine and now Instagram video
Chris Shannon

Vine celebrities can make $8,000 with a 6-second video, ex-Syracuse singer reveals | sy... - 1 views

www.syracuse.com/...epore_videos_jessi_smiles.html

vine Social Networks

shared by Chris Shannon on 23 Jan 15 - No Cached
  • Buster Beans, is the site's most popular dog with nearly 800,000 followers on his own account.
  • Vine doesn't have any traditional advertising, but Lepore was one of the first users to get an endorsement, from clients like Virgin Mobile, Aquafina and Jolly Rancher. Lepore told the magazine he can make $1,000 for re-Vining someone's video, similar to retweets on Twitter, or $8,000 through product placement in a six-second clip of his own.
  • Kim Kardashian reportedly collects five figures for a single paid tweet, and the less-famous have figured out ways to make money through other sites.
prigupta31

Facebook Cuts Brands' Organic Reach Once Again | Digital - Advertising Age - 0 views

adage.com/...295881

Facebook Advertising Revenue

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Facebook is making it harder for some ads to have organic reach. They say they will "begin curtailing the reach of brands' unpaid, or organic, posts that the social network's algorithms consider 'overly promotional.'" "The change will not apply to all of a brand's posts, just the less creative ones that fit certain criteria, like pushing people to buy a product, install an app or enter a contest or sweepstakes. Also under fire: posts that are just repurposed ads." "A Facebook spokeswoman said the company's algorithm will evaluate these promotional posts with the same filters it puts on ads -- checking, for example, how many people engage with or hide them -- when determining whether to let them into people's news feeds."
  • prigupta31 on 24 Jan 15
     
    "The company has already been helping its ad prices grow by reducing the number of ads that it shows. In the third quarter, Facebook's average price per ad jumped by 274% year-over-year while the social network served up 56% fewer ad impressions than a year ago."
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