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SquaredPeg » Blog Archive » How #2013 will help us yield better. - 0 views

squaredpeg.com/...2013-yield highered facebook report engagement recruiting
shared by Kate Klingensmith on 07 Aug 09 - Cached
  • 5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community.  The more you can share this experience and feeling with others, the more you will yield.
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Reining in the outliers for a university-wide cohesive social media presence | .eduGuru - 0 views

doteduguru.com/sive-socialmedia-presence.html highered facebook social media recruiting
shared by Kate Klingensmith on 24 Aug 09 - Cached
  • I believe the central Web and/or marketing units of a university should also be the campus experts to create and maintain a strong and effective social media presence.
  • For most small- to mid-size universities, I think a tool like Facebook can be seen structurally as the university Web site. There is one main home page, otherwise known as a Fan Page on Facebook, for the university.
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Universities From UCLA to Maryland Finally Espouse Branding - Advertising Age - News - 0 views

adage.com/article highered social media report recruiting marketing
shared by Kate Klingensmith on 05 Jun 09 - Cached
  • finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.
  • in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.
  • the figure reflects only paid media spending, not the university's total marketing outlay.
  • ...6 more annotations...
  • UCLA spent $1.25 million on this year's campaign, its second ever. That's double the budget of its first but still an estimated .03% of its operating revenue.
  • "Marketing is about helping the university develop a powerful brand, defining brand with a big B,"
  • Maryland spent $5.1 million on measured media in 2008, according to TNS Media Intelligence.
  • the school will go deep into the web and social media.
  • Cornell University's business school, the Johnson School,
  • invests 60% to 70% of its marketing budget on new media.
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The Seven Essentials of Enrollment Management « Building Marketing Strategies... - 0 views

buildingmarketingstrategies.wordpress.com/...tials-of-enrollment-management highered admissions social media strategy
shared by Kate Klingensmith on 26 May 09 - Cached
  • The marketing focus of enrollment management is on the “admissions funnel,” the model that visually describes moving prospects down through the admissions process and into the university’s enrollment.
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Social Media in Higher Education for Marketing and Communications | .eduGuru - 0 views

doteduguru.com/n-marketing-communication.html higher ed admissions marketing social media eduguru
shared by Michael Staton on 08 Jan 09 - Cached
  • Michael Staton on 08 Jan 09
     
    good article, good illustration.
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Facebook Applications: The Game Changer? - 0 views

universitybusiness.com/viewarticlepf.aspx facebook in highered facebook higher ed
shared by Michael Staton on 10 Jan 09 - Cached
  • Michael Staton on 10 Jan 09
     
    Facebook Applications: The Game Changer? New ways higher ed institutions can use social networking By Karine Joly February 2008 Printer-Friendly Page Email This Article Comments IN NOVEMBER 2007, FACEBOOK launched a series of new features including "Pages," which allow colleges, universities, and other schools to create a presence and recruit "fans" among the users of the popular social networking website. Until then, institutions as well as organizations, big companies, or even small businesses were not really welcome on the popular college student online hangout. All were barred from setting up a user profile by Facebook's terms of use. Some institutional offenders even had their accounts taken down, losing all the connections established over time with their Facebook "friends." Before Facebook Pages, institutions could only set up groups, the same groups used by the aficionados of the wildest beer parties or the proponents of the weirdest campus causes. Within a month after the launch of the new feature, more than 700 Facebook Pages were created by institutions, alumni associations, university offices, and college departments. What are the reasons behind this impressive adoption rate? Facebook Pages don't cost a dime, are quick to create, and are easy to maintain. As a result, investing a couple of staff hours to Facebook is a no-brainer. That's probably why higher ed institutions have adopted a more conservative approach with Facebook Platform. Launched at F8, an event in San Francisco organized last May by the company, Facebook Platform opened windows of opportunity for IHEs. In a press release, the social networking website was "calling all developers to build the next generation of applications with deep integration into Colleges and universities could leverage the medium to create some robust tools for students. Facebook, distribution across its 'social graph,' and an opportunity to build new businesses." Six months later, this call had been answ
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