"It's really all been rooted in [Denny’s] positioning as America's diner,” says Kevin Purcer, Erwin Penland’s director of digital strategy. "It's about… the little conversations that might not mean a lot at the surface level that you might have in a Denny’s booth with your friends and family. But, when you look back at your life, those might be the moments you enjoy the most."
Why Denny's Sounds Like a Chill Teenager on Social Media - 0 views
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“I think it's a voice… that's unique, slightly off-center, but very, very welcoming,” says Denny’s CMO John Dillon. “The kind of person you can literally sit down next to at a diner and have a conversation with."
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"Nothing can substitute [team members’] intuitive knowledge of that audience and what people will and won’t respond to," says Purcer. “So, we have a lot of reliance on them as a front line, so to speak.”
Is Agile Effective for Marketing Teams? - 0 views
3 Steps To Convert Business Goals Into Digital Marketing Actions - 0 views
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To achieve the marketing goals you need to drive qualified traffic to your website and convert that traffic into leads. From there the sales team can pick up and convert leads into clients. This means creating and distributing content and content offers to a relevant audience. It also means content should be mapped on the buyer’s journey which is structured in: awareness, consideration and decision stages.Here are the basic things you need to do:
It's time to ditch these 5 marketing beliefs. - 0 views
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Marketing was built on Madison Avenue. It was built in a very specific era, marked by very specific limitations.
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But, executing marketing in campaigns is suboptimal for a few reasons: It’s not focused on building audience/brand/love. It’s focused on “here’s what we’re going to say this month.” It implies that marketing has an end. It doesn’t. You never finish marketing, even if your campaign is “done”. It perpetuates the fallacy that marketing is the same as advertising. (Keep reading.) It creates bigger than necessary batch sizes.
How Teens Really Use Apps | Testmunk Blog - 0 views
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the majority of teens now consider Facebook the alternate choice.
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This speaks to a shift in thinking amongst teens, in that privacy has become a concern. Users still want to be connected, but want to choose their connections more carefully, and compartmentalize their relationships. They want to share their lives, but to target where, what, and sometimes how long something is shown.
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78% of our respondents counted among those who accessed their favorite social media application at least three times a day. Regardless of which app selected (and make no mistake, Facebook is included), users log on several times daily
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3 Ways To Find The Best Time To Tweet - 0 views
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One of the most useful features in SocialBro is their ‘Best Time to Tweet’ report. Their free version, which is good for beginners on Twitter, analyzes the timelines of your top 100 followers. They then generate a report that shows when you should be tweeting to reach the maximum amount of followers, in order to gain retweets and replies.
Replacing The User Story With The Job Story - Jobs To Be Done - Medium - 0 views
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Summed up, the problem with user stories is that it's too many assumptions and doesn't acknowledge causality. When a task is put in the format of a user story ( As a [type of user], I want [some action], so that [outcome] ) there's no room to ask 'why' - you're essentially locked into a particular sequence with no context. The first problem is that we start with a Persona, which is a very bad idea, and then plop in an action which we think should be taken in order to achieve the expected outcome. As I've marked in the above image, there's really a disconnect between the action and persona.
Easier than ever to have private conversations | Twitter Blogs - 0 views
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Changes include: A setting that allows you to receive Direct Messages from anyone, even if you don't follow them. To change your settings follow these instructions. Updated messaging rules so you can reply to anyone who sends you a Direct Message, regardless of whether or not that person follows you. A new Direct Message button on profile pages on Android and iPhone. You'll see it on the profiles of people you can send Direct Messages to.
Why Aren't There More Female CEOs In PR? - 0 views
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While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in the industry.
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This raises the question, are big agencies losing talented women — some of whom start firms that ultimately become competition because of rigid policies?
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A recent study by Bain & Company found that 43% of women aspire to top management within the first two years of their position, compared with 34% of men. “Both genders are equally confident about their ability to reach a top management position at that stage,” reads a blog post on the research. “This suggests that women are entering the workforce with the wind in their sails, feeling highly qualified after success at the university level.”
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8 Essential Elements of the Modern-Day Online Newsroom | Inc.com - 0 views
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Due to time constraints, there is a legitimate need for a centralized digital content hub (aka newsroom) where the dwindling number of reporters can find everything they might need.
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Falkow's advice: "Take advantage of all this low hanging fruit by optimizing an oft-overlooked company asset: your newsroom aka your press page."
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Search is the now most trusted mechanism for finding news and business information according to the 2015 Edelman Trust Barometer, which indicates the need for companies to create multiple, highly optimized discovery paths.
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Marketing goes agile | Slalom - 0 views
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