Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged number

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Carri Bugbee

A Peek Inside Twitter's Prospective Platform Health "Cures" - 0 views

socialmediaweek.org/...spective-platform-health-cures

Twitter socialmedia

shared by Carri Bugbee on 27 Mar 19 - No Cached
  • Reply threads: more reminiscent of a message board, replies are indented and replies coming from people you follow appear with a blue line (making them easier to find if a tweet goes viral or is otherwise cluttered with replies) A “show more” option: not all replies will be displayed. Instead, high quality or otherwise preferable responses will migrate toward the top, and others can be displayed when clicking “show more.”
  • Twitter will be conducting an audit of any third-party apps that meet a certain threshold of access, ensuring that their use of the site’s APIs is safe and legitimate.
  • recently released diversity report included a rise in female, Black, and Latinx employees, in areas including overall leadership and technical roles. But attrition numbers were also high among those populations
Carri Bugbee

Lawmakers Probe Facebook Over 'Closed' Medical Groups - 0 views

gizmodo.com/-privacy-scandal-as-1832738104

facebook medical facebook groups privacy Privacy policies social media

shared by Carri Bugbee on 24 Feb 19 - No Cached
  • “This consumer complaint raises a number of concerns about Facebook’s privacy policies and practices,” the committee leaders wrote in the letter. “Facebook’s systems lack transparency as to how they are able to gather personal information and synthesize that information into suggestions of relevant medical condition support groups. Labeling these groups as closed or anonymous potentially misled Facebook users into joining these groups and revealing more personal information than they otherwise would have. And Facebook may have failed to properly notify group members that their personal health information may have been accessed by health insurance companies and online bullies, among others.”
  • Carri Bugbee on 24 Feb 19
     
    Facebook misled users who discussed their medical conditions in "closed" groups that they believed to be private and anonymous. But Facebook says users who shared information in these groups should have understood that the social network "is not an anonymous platform."
Carri Bugbee

Be Careful How 'Fyre'd' up You Get About Influencer Marketing - 0 views

www.entrepreneur.com/...328873

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • So, your preferred influencer has a million followers on Instagram. Are those followers real or fake?Even Fortune 500 companies can’t always tell. Look at Procter & Gamble, for example. Last year, two of their brands (Olay and Pampers) placed in the top 10 brands using influencers with large fake follower counts. The number one brand on that list was Ritz-Carlton. The hotel and hospitality group used “influencers” whose followers were 78 percent bought and paid for, instead of the real deal.
  • In the long run, influencers grab eyeballs but don’t necessarily help grow businesses. It’s all too easy to get caught up in the star-gazing aspect of it all and wind up valuing essentially meaningless metrics over actually building your brand.
  • If the influencer goes off-script or causes a scandal, you get tanked too. And there seems to be no end of ways for some influencers to get into public trouble. Just ask YouTuber Logan Paul, whose posting of video footage of a dead body earned him months of bad press and tough consequences.
  • ...1 more annotation...
  • These days, influencer marketing has been so constrained that there may be no value there for your customer or brand. SEO expert and Moz founder Rand Fishkin noted this last year in a tweet, when he observed that influencer marketing used to mean a brand would "discover all the sources that influence your audience and do marketing (of all kinds) in those places.”
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

Facebook is secretly building LOL, a cringey teen meme hub | TechCrunch - 0 views

techcrunch.com/...facebook-lol

memes Facebook teens social media consumption

shared by Carri Bugbee on 18 Jan 19 - No Cached
  • After Facebook Watch, Lasso, and IGTV failed to become hits with teens, the company has been quietly developing another youthful video product. Multiple sources confirm that Facebook has spent months building LOL, a special feed of funny videos and GIF-like clips.
  • LOL is currently in private beta with around 100 high school students who signed non-disclosure agreements with parental consent to do focus groups and one-on-one testing with Facebook staff.
  • Facebook confirmed it is privately testing LOL as a home for funny meme content with a very small number of US users. While those testers experience LOL as a replacement for their Watch tab, Facebook says there’s no plans to roll out LOL in Watch and the team is still finalizing whether it will become a separate feature in one of Facebook’s main app or a standalone app. Facebook declined to give a formal statement but told us the details we had were accurate.With teens increasingly turning to ephemeral Stories for sharing and content consumption, Facebook is desperate to lure them back to its easily-monetizable feeds.
Carri Bugbee

Agency Report: Digital rules, growth slows, consultant surge | Agency News - Ad Age - 0 views

adage.com/...313257

advertising agencies consultants PR public relations digital advertising:

shared by Carri Bugbee on 11 May 18 - No Cached
  • Parts of the agency market are thriving. Consultancies for the first time captured Nos. 6 to 10 on the list of the world's biggest agency companies, and they are well-positioned with deep ties to the C-suite.
  • Digital, encompassing everything from creating a Facebook ad to digitally transforming how a marketer interacts with consumers, captured 51.3 percent of 2017 U.S. revenue for agencies of all disciplines, according to Ad Age Datacenter analysis. Digital's share has nearly doubled since 2009.
  • Growth is moderating. Agencies' U.S. digital revenue increased 7.0 percent in 2017, compared to growth rates of 8.0 percent in 2016 and 13.5 percent in 2015. Digital media employment rose 7.8 percent in 2017, the lowest growth since 2009.
  • ...3 more annotations...
  • U.S. revenue growth slowed in 2017 in every major agency discipline. Revenue for ad agencies barely budged (up 0.3 percent), and revenue for media agencies (excluding digital work) fell 1.6 percent, reflecting a weaker market for traditional agency services.
  • Publicis, whose holdings include Sapient Consulting, vowed to spend money on "hiring, training, development and re-skilling" as it focuses on "marketing and digital business transformation." (Number of mentions in a nine-page press release that Publicis issued about its pitch to investors: "transformation," 21; "digital," 13; "marketing," nine; "media," two; "advertising," zero.)
  • Consultancies, which already do much work in low-cost markets, are ratcheting up staffing in both the U.S. and abroad. Employment for major consultancies tracked in the Agency Report jumped 33.9 percent in the U.S. and 31.1 percent worldwide.
Carri Bugbee

How Twitter Users Compare to the General Public | Pew Research Center - 0 views

www.pewinternet.org/...sizing-up-twitter-users

Twitter research Pew

shared by Carri Bugbee on 26 Jul 19 - No Cached
  • Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.
  • The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.
  • Compared with other U.S. adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics.
  • ...2 more annotations...
  • The median age of adult U.S. Twitter users is 40, while the median U.S. adult is 47 years old.
  • Although less pronounced than these differences in age, Twitter users also tend to have higher levels of household income and educational attainment relative to the general adult population. Some 42% of adult Twitter users have at least a bachelor’s degree – 11 percentage points higher than the overall share of the public with this level of education (31%). Similarly, the number of adult Twitter users reporting a household income above $75,000 is 9 points greater than the same figure in the general population: 41% vs. 32%. But the gender and racial or ethnic makeup of Twitter users is largely similar to the adult population as a whole.
Carri Bugbee

Medium will now pay writers based on how many claps they get - The Verge - 0 views

www.theverge.com/...articles-claps-author-payments

socialmedia blogging Medium bloggers social media

shared by Carri Bugbee on 22 Aug 17 - No Cached
  • Medium plans to start letting more and more authors publish paywalled articles. And to determine how they get paid, the blogging platform has selected a fairly unorthodox method: claps, which are, basically, Medium’s equivalent of a Like.
  • A couple weeks ago, Medium replaced its “recommend” feature — a little heart button at the end of each article — with a “clap” button that you can click as many times as you want (much like how Periscope lets you send broadcasters an infinite number of hearts). The site wants people to send authors claps to show how much they enjoy reading each article.
  • Medium pays authors by dividing up every individual subscriber’s fee between the different articles they’ve read that month. But rather than doing an even division between articles, Medium will weight payments toward whichever articles a subscriber gives the most claps to.
  • ...1 more annotation...
  • For now, Medium is dividing between writers the entirety of subscribers’ $5 per month fee. Eventually, the company plans to “start covering our own costs,” but it’s not taking a cut for the time being, as it tries to attract writers.
« First ‹ Previous 41 - 48 of 48
Showing 20▼ items per page