Is Facebook Really Failing Marketers? | Digiday - 0 views
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They’ve abandoned the promise of helping companies genuinely connect with their customers. They’re not even very good at the model they’ve chosen, which is as a Web 1.0 ad seller.
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Ads aren’t the focus on what marketers want from Facebook in the first place.
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Facebook has completely gone back on what they originally promised marketers in 2007. It’s what they promote today. They sell this promise of connecting companies with their customers. Eighty-four percent of the time they don’t do that.
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