Last April, Gamestop Corp. (GME) opened a
store on Facebook to generate sales among the 3.5 million-plus
customers who’d declared themselves “fans” of the video game
retailer. Six months later, the store was quietly shuttered.
Gamestop has company. Over the past year, Gap Inc., J.C.
Penney (JCP) Co. and Nordstrom (JWN) Inc. have all opened and closed
storefronts on Facebook Inc.’s (FB) social networking site.
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