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Create multiple versions of your campaign that are identical in every way but the subject line, and we'll send them to randomly selected parts of your list. We'll automatically send the campaign with the best open rate to the remainder of your list, and you'll learn a little about what kind of subject line appeals to your subscribers. Create an A/B Testing Campaign

Often, marketers are going blindly into relationships with influencers. Influencers said that marketers rarely work with them to understand their audience and what may resonate, everything from tone to type of content.

If you offer no flexibility in your creative brief or campaign, you may not get the results that you want. Since influencers believe they know their audience better than anyone, they also believe that, if given flexibility in creative, they can produce better outcomes.

Instagram also outlined its coming Creator Profiles, which code hacker Jane Manchun Wong previewed recently (below), while it also shared some usage stats, including that 69% of users say they come to Instagram to interact with celebrities, and over 80% of accounts proactively follow a business on the platform.

Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean-up its platform and improve the integrity of its metrics

Beegit is an app built to help streamline just that kind of team collaboration.This collaborative writing tool allows teams to work cohesively, no matter where they are, to create exceptional content. It includes an editorial calendar and communication, workflow and writing tools, all in one place.

Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies

 3. Continuity has become more important than campaigns. There’s a key difference between funding an ad campaign and supporting a social media effort.

4. Companies no longer want to outsource customer relationships.

“Agency employees are stretched thin, and their ideas are too. It’s harder to invest in a brand and do a bang up, non-cookie-cutter job for a client when you have 12 other brands on your time sheet. Moving to the client side allows for more opportunity to really invest in one brand and watch it grow.”

Poshmark saw a 37% increase in app installs, along with a 28% reduction in ad costs. Target launched a campaign to drive installs of their mobile Cartwheel app, resulting in an uptick of downloads and 43% savings per install on new users.

Instagram users do not want to know that they are being advertised to. Instead, be subtle and charming with your ads, fitting in with the context your users expect. 

The lesson from the influencer marketing scandals of the past year is that using people who are influencers merely because of their follower count is a losing proposition. But that doesn’t mean influencer marketing is not valuable. The key is to seek out relationships with influencers who have truly earned their influence. You should be looking for people who have real respect, trust and authority in your industry, or in an area that at least relates to your industry. The pitch here is a genuine exchange of value, where you bring something to the table for the influencer (other than just a hefty check), and they contribute their sincere endorsement and amplification to their audience.