Using YP’s capabilities, Dunkin’ Donuts was able to, through the use of geofencing, deliver ads to mobile users who were nearby a competitive coffee shop or c-store or a Dunkin’ Donuts.
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Dunkin' Donuts' winning mobile triple play: Geofencing, behavioral targeting and coupon... - 0 views
Customer Behavior - Online Reviews Influence Shoppers Most, but Print Catalogs Trump So... - 1 views
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Word of Mouth Rules the Roost: Web Reviews Influence Consumer Purchases More Than Any O... - 1 views
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Messaging Manifesto: Consumers Are Tuning Out the Old-Fashioned Brand Strategy of Blast... - 0 views
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Four reasons most marketing departments are stuck in 2010 - 0 views
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