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Where confusion or inconsistency sets in is around Agile, the methodology, and the use of it in marketing. Agile helps reinforce a culture of agility by providing structure that drives marketers to be iterative, flexible, customer-centered, and focused on priorities of high-value. Many CMOs are unfamiliar with the Agile Methodology used in software development and its application to marketing. We are seeing adoption grow, but it’s still a new concept in marketing.

As CMOs become more and more responsible for growth, they have an unprecedented need for speed and flexibility.

Marketers who wait to deliver a big splash are not taking advantage of real-time ways to infuse market feedback into the development process.

The lesson from the influencer marketing scandals of the past year is that using people who are influencers merely because of their follower count is a losing proposition. But that doesn’t mean influencer marketing is not valuable. The key is to seek out relationships with influencers who have truly earned their influence. You should be looking for people who have real respect, trust and authority in your industry, or in an area that at least relates to your industry. The pitch here is a genuine exchange of value, where you bring something to the table for the influencer (other than just a hefty check), and they contribute their sincere endorsement and amplification to their audience.

Admissions officers are desperate to make the most of social media as a recruiting tool. “One of the things we constantly talk about in our marketing department is, How do we utilize these tools where students spend so much of their time in the admission process?”

Some want to reach new students; others want to change a narrative about their school, Freeman says, using microinfluencers on campus to promote academics, say, rather than the partying scene. Others, like UC Berkeley, harness alumni influencers to help raise money.

The most successful college-aged influencers seem underwhelmed by universities’ offerings—educational and financial both. Markian is a college dropout. “I took a marketing class in 2017 and it didn’t touch anything even related to social media,” he says. “There’s no question that college is unnecessary. I dropped out because it was hindering my business.”

Beegit is an app built to help streamline just that kind of team collaboration.This collaborative writing tool allows teams to work cohesively, no matter where they are, to create exceptional content. It includes an editorial calendar and communication, workflow and writing tools, all in one place.

While Facebook indicated other post types “may” increase in engagement and distribution, our research is evidence that this is clearly the case as our data pool showed a 30% increase in reach per post for link posts.

status update posts saw a 65% decrease in engagement. Not only do status updates have little to no real impact on your business, but now they have less reach, too.

1. Decrease output of status updates Replace these post types with a link, photo or video post.

That research unveiled that video posts collected the largest amount of average viral impressions as a share of average total impressions with a 36% boost. Paid media also affected engagement quite meaningfully. While its impact varied across post types, Photo and Offer post types increased most in engagement when paid media was applied, making them ideal units.

Photos also had a high CTR average compared to other post types when paid media was applied, further reinforcing the Photo post type as a good choice for paid, rich media campaigns.

Snapchat now works with 15 outside partners that help sell its inventory, and in January it struck a deal with Oracle Data Cloud to show ads based on what its users buy in the real world.

YP uses real-time bidding technology to build its behavioral profiles, looking at billions of impressions that come through mobile to identify anonymous Android and Apple device IDs. Then it logs where else it sees that ID, using GPS, Wi-Fi and IP data to determine the location of the ID.