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Digital Literacies for Writing in S

ocial Medi

Social Media Policy Resource Guide for Higher Ed

When I talk about focusing on BEING social, rather than focusing on DOING social media, this is what I mean. Social business isn’t about tools and technology. It’s about giving Becky the freedom to work off-script.

Content Curation Contest…coming soon We are working on a Content Curation Contest to identify and reward great content curators such as Robin Good, Anise Smith and Michele Smorgon (maxOz).

BlendTec shows how to measure the effects of a social marketing strategy The blender manufacturer uses coupon codes and analytics to track shoppers.

Social Readiness: How Advanced Companies Prepare

Audiences Affect Artists Too: Rethinking “Participation” September 8, 2011 by Nancy Baym Over the last twenty years we’ve seen a boom in research about “participatory culture” that tries, in part, to make sense of the many ways audiences engage popular culture. This work tends to start from the points of view of audience members. Recently (sometimes during my visits at MSR), I’ve been coming at this from the other side, asking what audiences look like from the points of view of culture creators. I’ve interviewed approximately forty musicians, managers, and label execs to get at how they understand their relationships and communication with audiences. You might have heard of some of them – they include people like Billy Bragg, Kristin Hersh, Lloyd Cole, and Richie Hawtin.

Klout Score was born in my bedroom in New York City as a way to make sense of the noise I was seeing in social media. I could share my opinion about anything, instantly, with the people who trust me and the data was available to measure my impact. Fast forward to today and we now have over 3,500 companies using the Klout Score to reward influencers with Klout Perks, give better customer service, reward loyalty, recruit, and much more.

Use the Bathroom, Get More Facebook Fans