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How To Launch a Successful Kickstarter Campaign We’ve received several requests over the past few months for advice on how to run a successful Kickstarter campaign.  Although we don’t think there’s any one formula that everyone can follow, we do have some advice about what’s worked well for us during our Kickstarter campaign.

Think Tank: Making social media sites such as Facebook and Twitter more personal The authors of a new book on social media believe their concept of "mass collaboration" has the power to fundamentally change the way business is done.

A book out this week – The Social Organisation: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees – seeks to address these issues.

I think community-centric customer support systems are one of the most interesting wa