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BY E.B. BoydToday Among the tools Facebook is releasing today in conjunction with New York's annual Advertising

Week are a new dashboard to measure the reach of individual Page posts, an API

o allow third-party agencies build their own tools on top of this new Facebook

treet Journal has what it thinks is an answer to this problem. Called WSJ Social, it filters Journal content through the so-called social graph to yield a news product that lives entirely within the walls of Facebook.

Use the Bathroom, Get More Facebook Fans

Think Tank: Making social media sites such as Facebook and Twitter more personal The authors of a new book on social media believe their concept of "mass collaboration" has the power to fundamentally change the way business is done.

A book out this week – The Social Organisation: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees – seeks to address these issues.

I think community-centric customer support systems are one of the most interesting wa

Eighty-three percent are planning to utilize social channels for business over the next year. Out of this group, 40 percent plan to focus their efforts on Facebook and 25 percent on LinkedIn.

he above on a popular ENT forum in Facebook. Reflexly, I replied asking for some more information about the case. And lo and behold, by the next day not only were there further clarifications about the patient including a voice sample, but also a plethora of advises, experiences, references to published literature on the post. In the ensuing few days, the participants in the group read regular clinical updates and expert opinion which was being posted and many actually participated in the "virtual management of the case" till the "virtual patient" had improved 3 weeks later

The Social Web has given rise to a new form of linking, inter-personal links within the Social Graph. “You follow me, I follow you” is a personification of ‘old school’ reciprocal linking. The domain is no longer the ‘back link’; it is the ‘personal’ connection in the Social Graph. It could be argued that this is just good social graces, I’m interested in you, and therefore you should express and reciprocate the same interest. As with link farms and link spamming in the “pre-Social Web”, we are of course seeing a volume of similar misbehaviour affecting the Social Graph across today’s Social Platforms.

The principle of the experiment is “more easily find relevant blogs, reviews and other public content from your social circle”. The social circle is determined by the Social Graph, for the purposes of this experiment being links and connections found within Google Profile. In my case this points to all of my Social Site presences such as LinkedIn, Twitter, Facebook, YouTube. You begin to see the potential, the more I am connected within the ‘graph of others’ the more likely that my recommendations and interests show up in the Social Search results of others (establishment of motive and opportunity). Manipulation of this centrality might therefore yield increased influence or (heaven forbid) opportunity to drive monetisation through questionable affiliate schemes. This presents problems; new motivations to drive hyper-connectivity (now inter-personal), a need to filter the Social Graph and the Social Search results and clear them of the behaviours associated with such manipulation.