Start Building Your Social Media Strategy!
Welcome to an amazing new Social Media Strategy-Builder App from Vocus and MarketingSherpa. Drag-and-drop your goals, answer questions and choose your direction to create a social media strategy tailored to your needs. Click the blue ball to get started!
ATC is once again bringing you the Social Media Conference in Melbourne, after the first two sold out events in 2009 and 2010. This year's Social Media Conference will be held on Thursday, 1st December 2011.
Think Tank: Making social media sites such as Facebook and Twitter more personal
The authors of a new book on social media believe their concept of "mass
collaboration" has the power to fundamentally change the way business is
done.
A book out this week – The Social Organisation: How to Use Social
Media to Tap the Collective Genius of Your Customers and Employees –
seeks to address these issues.
I think community-centric customer support systems are one of the most
interesting wa
g to perform in challenging environments, such as hot and sandy
places. By using an internal and private company social network, the
business got people to "swarm" around the issue and collectively
collaborate on the solution in real time.
Another interesting development is the growing creation of "corporate
memory" banks to help people learn from fellow employees' experiences.
Social media is inherently a system of peer evaluation and is changing the way scholars disseminate their research, raising questions about the way we evaluate academic authority
The ABC's digital media influence relies on good ideas. ABC Innovation's head of strategy, Abigail Thomas, explains how her team develops the early concepts for mobile and iPad apps and even video games in an interview with The Power Index for her profile in our Digital Media Top 10.
ing the civility and fairness that are the hallmarks of public radio, OTM tackles sticky issues with a frankness and transparency that has built trust with listeners and led to more than a tripling of its audience in five years.