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Southwest, Smith Clash Illustrates Blogs' Marketing Role

More Content, More Searches Leaving aside such crisis communication tactics - for that is what it was to Southwest judging by Smith's defenders on Twitter - blogs are still an underutilized tool by companies, according to Social Media SEO. "Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.

The graph above shows the strong positive correlation between the number of Google indexed pages and median leads. More specifically, it reveals that an incremental 50 to 100 indexed pages can cause double-digit lead growth up until customers reach several hundred Google indexed pages.

What we found is that size is not a critical factor for achieving significant volumes of Google indexed pages.

Build page volume: consider starting a blog to quickly increase number of pagesImprove each page's optimization as per Google's methodology to maximize chances of having all of your web pages included in the index:On-Page Search Engine Optimization: placing keywords in the right places on web pages such that Google and other search engines know what each page of your web site is about, and what keywords to rank you forOff-Page Search Engine Optimization: building inbound links from reputable sites, thus demonstrating your popularity to search engines

his month, I am going to explore the five major ways that these social objects can be contextualized: keywords, titles, descriptions, tags and/or links.

HubSpot's 2010 State of Inbound Marketing report, being released today, shows that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations! 

A new study conducted by The University of New Hampshire shows that spending time on Social Media sites does not affect the academic performance of students. Despite the ongoing concern of Facebook addiction, it doesn’t appear to have a negative impact on school performance. These findings contradict previous studies which suggested the exact opposite.

The results showed that 63% of heavy users got A and B grades, as compared to the 65% light users who got A and B grades. Similarly 37% of heavy users received lower than B grades, as compared to the 35% of light users who got low grades.