SociaLens

Strongly identifying with an organization or workplace can change people's lives in profound ways, according to a new study in the Journal of Consumer Research.

As social media manager for the University of Wisconsin-Madison (@UWMadison), I frequently try out new platforms to see if our students are using them and if they might become useful tools for my campus. For the past 18 months, I've channeled my inner mayor on Foursquare, a location-based social network.

What superficially looks like shifts in the technological capabilities are really transformations in how businesses organize and execute. The fifth shift in this case-after the mainframe, the departmental computer, the PC, and the Internet-I will reiterate is social business. I would say what it has changed is the base nature of how humans interact with each other. These other technologies are certainly fantastic innovations that will accelerate how we get or deliver messages. But consider this: having common languages across cultures certainly accelerated how we communicated with each other, but as we can still see, the real trick is the ability to convey meaning.

Instant access to information has change the world. In the early days of the Internet, people buzzed about the "Information Superhighway." Thinking back to the early 1990s and the first iterations of America Online and Netscape, everything seems so...quaint. In the mid-1990s, it took two minutes or more for a modem to make a connection and boot the World Wide Web for your "surfing" pleasure. Two minutes is an eternity in today's Internet and communications landscape. The ability to send messages and find information in real-time has certainly changed the way we work and live.

According to a new report from Forrester, 62% of information workers in North America and Europe work remotely. The report says that many clients are approaching the firm for insight on creating best practices for remote, mobile workplaces assuming these changes are part of the remote future when in reality the change is already well underway. Previously, we looked at some of Forrester's research indicating that as much as 18% of the workforce used their personal smartphones for work, whether they were allowed to or not. That research showed only 29% of workers polled did work outside the office.

Social media, or at least its widespread use, may be relatively new, but certain human behaviors are not. For example, David Aaker, blogging at the Harvard Business Review, points to a study by Ernest Dichter from 1966 on word-of-mouth persuasion. The report had three key findings, all of which are relevant to social business today.

Gossip can be hurtful, unproductive, and mean. It can also be an important part of making sure that people will share and cooperate, according to a study in the current Social Psychological and Personality Science.

And while many of them are hiring, they are increasingly picky. They are all looking for the same kind of people - people who not only have the critical thinking skills to do the value-adding jobs that technology can't, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever. Today's college grads need to be aware that the rising trend in Silicon Valley is to evaluate employees every quarter, not annually. Because the merger of globalization and the I.T. revolution means new products are being phased in and out so fast that companies cannot afford to wait until the end of the year to figure out whether a team leader is doing a good job.

One of the issues facing social business and social CRM strategies is the issue of whether customers want to use social media as means for getting customer support. As of now, the phone is still the most common way to provide support. But would customers be willing to engage in other ways? An infographic from customer experience analytics firm ClickFox organizes research on the subject and finds that two in three customers would be willing to use social media for customer service if they understood the tools better. The infographic also breaks down the cost per interaction of various types of engagement, and finds website visits to be the cheapest by far.

One could feel a tiny bit bad for the person at Microsoft's British PR team who tweeted "Remember Amy Winehouse by downloading the ground-breaking Back to Black over at Zune." He or she must be having a terrible day. On one hand, it may have seemed like a sensible marketing move: The person was probably correct in thinking that people might want to remember the singer, who was found dead in London on Saturday, by listening to her music. On the other hand, it reads as an insensitive way for Microsoft to cash in on the tragedy surrounding the 27-year-old performer.

Alex Pang, a visiting fellow at Microsoft Research Cambridge, actively researches this area. Pang proposes a new paradigm called contemplative computing. Today he gave a talk on the idea at the Lift France 2011 conference and has published a PDF of it. You can also find a rough draft of his paper on contemplative computing. So can computers actually help improve our concentration and contemplation, instead of leading us into distraction? The problem, as Pang puts it, is that "Technologies that were supposed to help us think better, work more efficiently, and connect more meaningfully with others now interrupt us, divide our attention, and stretch us thin."

The White House began their "office hours" today at 2 p.m. EST. They asked Twitter followers to submit questions about the debt debate using the hashtag #WHChat. As their last response, they took the opportunity to play the internet's oldest practical joke on a user (and catching the rest of us in the wake).

Why is it that some technologies cause moral panic and others don't? Why was the introduction of electricity seen as a terrible thing, while nobody cared much about the fountain pen? According to Genevieve Bell, the director of Intel Corporation's Interaction and Experience Research, we have had moral panic over new technology for pretty well as long as we have had technology. It is one of the constants in our culture.

In 2006, sociologists from the University of Arizona and Duke University sent out another distress signal-a study titled "Social Isolation in America." In comparing the 1985 and 2004 responses to the General Social Survey, used to assess attitudes in the United States, they found that the average American's support system-or the people he or she discussed important matters with-had shrunk by one-third and consisted primarily of family. This time, the Internet and cellphones were allegedly to blame. Keith Hampton, a sociologist at the University of Pennsylvania, is starting to poke holes in this theory that technology has weakened our relationships. Partnered with the Pew Research Center's Internet & American Life Project, he turned his gaze, most recently, to users of social networking sites like Facebook, Twitter and LinkedIn. "There has been a great deal of speculation about the impact of social networking site use on people's social lives, and much of it has centered on the possibility that these sites are hurting users' relationships and pushing them away from participating in the world," Hampton said in a recent press release. He surveyed 2,255 American adults this past fall and published his results in a study last month. "We've found the exact opposite-that people who use sites like Facebook actually have more close relationships and are more likely to be involved in civic and political activities."

People who see the "glass as half empty" may be more willing to contribute to a common goal if they already identify with it, according to researchers from The University of Texas at Austin, University of Chicago and Sungkyunkwan University.

"It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source," she adds. And when they're online, users go to search sites more than any other. This is even more true afterconversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity, including social media.

None of the top 100 companies to work for block social media access at the office, reports Erin Lieberman Moran, senior VP at the Great Place to Work Institute. Learn more about why employees should be trusted.

A Harvard University study built around an innovative economic game indicates that, at least for our younger selves, the desire for equity often trumps the urge to maximize rewards.

Good strategy, in contrast, works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes. It also builds a bridge between the critical challenge at the heart of the strategy and action-between desire and immediate objectives that lie within grasp. Thus, the objectives that a good strategy sets stand a good chance of being accomplished, given existing resources and competencies.

After Local Motors won the XC2V competition, they were given a mere 14 weeks to build a prototype of their "FLYPMODE" concept, a vehicle built on a common chassis capable of performing both combat resupply and medical evacuation missions. As it turns out, they didn't even need all 14 weeks, and were able to complete the prototype ahead of schedule, no problem. Check out a bunch of pics of the not yet armed but otherwise fully operational XC2V vehicle in the gallery below. Part of the point of this whole exercise was to see how effectively crowd-sourcing through private industry could be used to design, develop, and build a new vehicle. In a result that will shock nobody at all, the XC2V went from concept to prototype some five times faster than it normally takes our ponderously bloated war machine to come up with something similar. While DARPA hasn't commented on cost, I imagine that it was exponentially cheaper, too.