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Interesting on many levels. First is the fact that this entire agency works on big projects in a sort of competition. Second is that a smaller group of employees used email to self-organize a critique (however sophomoric) of the teams of creatives. Third is the danger that one person's lack of digital fluency (he hit the wrong button), or perhaps the organization's lack of digital fluency (could they have been having these discussions on a less-private medium than email?) presented. The fourth is the fact that a powerful/dangerous/fortuitous sort of serendipity emerged. 

A Harvard University study built around an innovative economic game indicates that, at least for our younger selves, the desire for equity often trumps the urge to maximize rewards.