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Contents contributed and discussions participated by Kevin Makice

Kevin Makice

Top companies to work for do NOT block social media access. - 0 views

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    None of the top 100 companies to work for block social media access at the office, reports Erin Lieberman Moran, senior VP at the Great Place to Work Institute. Learn more about why employees should be trusted.
Kevin Makice

Always On: Your employees are working and driving - 0 views

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    About 20% of information workers report that they have conducted work related activities from a mobile device while driving. That's just one of the findings reported in a Unisys and IDC survey on the consumerization of the enterprise released today. The survey has a number of expected findings - employees are using their own devices for work, IT sees mobile support as a priority, etc. But the survey also puts some numbers on the current "always on" nature of work in the post-PC era.
Kevin Makice

The "Blemishing Effect" - Is a little negativity the best marketing policy? - 0 views

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    Most marketing departments work hard to establish a flawless reputation for their product or service. But new research from Tel Aviv University is showing that perfection is not all it's cracked up to be.
Kevin Makice

Why do we share information with others? Emotional arousal. - 0 views

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    according to Jonah Berger, the author of a new study published in Psychological Science, a journal of the Association for Psychological Science, the sharing of stories or information may be driven in part by arousal. When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission. Simply put, evoking certain emotions can help increase the chance a message is shared.
Kevin Makice

Children challenge economists' notions of rational behavior (they are altruistic) - 0 views

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    A Harvard University study built around an innovative economic game indicates that, at least for our younger selves, the desire for equity often trumps the urge to maximize rewards.
Kevin Makice

Researchers look for ingredients of happiness around the world - 0 views

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    The researchers found that fulfillment of a diversity of needs, as defined by Maslow, do appear to be universal and important to individual happiness. But the order in which "higher" and "lower" needs are met has little bearing on how much they contribute to life satisfaction and enjoyment, Diener said. They also found that the fulfillment of more basic needs - for money, food or shelter, for example - was more closely linked to a positive life evaluation, the way an individual ranked his or her life on a scale from worst to best. The satisfaction of higher needs - for social support, respect, autonomy or mastery - was "more strongly related to enjoying life - having more positive feelings and less negative feelings," Diener said. An important finding, Diener said, is that the research indicated that people have higher life evaluations when others in society also have their needs fulfilled.
Kevin Makice

Google study looks at role of the Web in word-of-mouth - 0 views

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    "It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source," she adds. And when they're online, users go to search sites more than any other. This is even more true afterconversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity, including social media.
Kevin Makice

3 secrets of social media, circa 1966 - 0 views

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    Social media, or at least its widespread use, may be relatively new, but certain human behaviors are not. For example, David Aaker, blogging at the Harvard Business Review, points to a study by Ernest Dichter from 1966 on word-of-mouth persuasion. The report had three key findings, all of which are relevant to social business today.
Kevin Makice

FBI uses social media in search for long-time fugitive - 0 views

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    The FBI has long been known for its straightforward "Just the facts, ma'am" approach, an image reinforced by Director Robert S. Mueller III's stoic presence and reluctance to court the media. But in a sign that the online revolution is infiltrating that most traditional of agencies, the bureau unveiled Monday a publicity campaign featuring public service announcements in 14 cities and billboards in New York's Times Square, along with a heavy dose of Facebook, YouTube and Twitter.
Kevin Makice

Obama and Twitter: Why the President took control of his own account (@csmonitor) - 0 views

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    The White House announced this weekend that President Obama would make it clear which tweets were by him and which were by staffers. It's a nod to the coming campaign, as well the fallout from the Rep. Anthony Weiner scandal.
Kevin Makice

Some stats on new adopters of Foursquare Pages - 0 views

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    Location based social network Foursquare celebrated 10 million registered users yesterday but how are businesses and organizations using the platform? I wrote a year ago next month about the incredible potential offered by Foursquare accounts for organizations: following a Foursquare page as a user is like opting-in to view the world through the lens of that organization's geo-annotations. It can be awesome. (My favorites? History Channel and Eater.) Are businesses getting into it? For one perspective on that question, I extracted some data from the 128 most recent Foursquare Pages that have been created. The 128 most recent Foursquare Page holders have added 728 tips in 311 cities so far. They've amassed a total of over 8,000 Foursquare followers and they came in with some social media experience as well: those organizations already had an aggregate of over 800,000 Twitter followers.
Kevin Makice

SummerHoopScoop: A lesson in information fluency (via @HTOKellenberger) - 0 views

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    I am not Jonathon Paige. There is no Jonathon Paige. There is no SummerHoopScoop. In fact, there never was. A little over two months ago the college basketball season ended and the long off-season of recruiting events and commitment speculation began. Messageboards and popular basketball news sources began to populate with recruiting interviews, videos, news stories, and rumors. The summer circuit circus began and college basketball fans dug in for the slow rolling waves of recruiting information to parse through. Of course, the real issue is-- who's information can be trusted? Sometimes it feels to fans like recruiting services and "experts" are just sorting through twitter feeds and regurgitating third-hand information. However, a funny dynamic develops as a result. When a recruiting "source" brings good news to a fan base, it is instantly credible and plenty are willing to defend the source with recollections of previous information provided that proved correct. When a recruiting source brings bad news, it is open season. "Never heard of this guy"... "probably some opposing fan base's blogger" .... "I doubt he knows what he is talking about." In short, fans believe what they want to believe. So, out of boredom and sincere interest in the relationship between the internet, recruiting services, and consumers, I created Jonathon Paige.
Kevin Makice

At 81 minutes per day, mobile app use tops web browsing - 0 views

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    According to new statistics from analytics firm Flurry, the average mobile user now spends 9% more time using mobile apps than the Internet. That's 81 minutes per day for mobile apps versus 74 minutes per day spent surfing the Web (both desktop and mobile). But mobile apps haven't always been more popular than the Web, says Flurry. Only last year, these positions were reversed, with users spending 43 minutes on apps versus 64 minutes on the Web.
Kevin Makice

Reduce email overload by telling people how to work with you - 0 views

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    The daily email deluge is the scourge of productivity, but how can you stem the tide? Over at Six Pixels of Separation, Twist Image president Mitch Joel offers his tips for handling email overload. His advice goes over some ground we've covered about before, such as using rules and folders/labels, but one tip really stood out to me: You should tell people in your emails how to work with you.
Kevin Makice

How "Real Time" is changing the way we work - 0 views

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    Instant access to information has change the world. In the early days of the Internet, people buzzed about the "Information Superhighway." Thinking back to the early 1990s and the first iterations of America Online and Netscape, everything seems so...quaint. In the mid-1990s, it took two minutes or more for a modem to make a connection and boot the World Wide Web for your "surfing" pleasure. Two minutes is an eternity in today's Internet and communications landscape. The ability to send messages and find information in real-time has certainly changed the way we work and live.
Kevin Makice

Foursquare: Lessons learned from one of the platform's Top 10 universities - 0 views

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    As social media manager for the University of Wisconsin-Madison (@UWMadison), I frequently try out new platforms to see if our students are using them and if they might become useful tools for my campus. For the past 18 months, I've channeled my inner mayor on Foursquare, a location-based social network.
Kevin Makice

Strong identification with an organization impacts personal values. - 0 views

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    Strongly identifying with an organization or workplace can change people's lives in profound ways, according to a new study in the Journal of Consumer Research.
Kevin Makice

Group identity helps consumers remember ads - 0 views

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    When consumers think about the groups they belong to, they recall ads better, according to a new study in the Journal of Consumer Research.
Kevin Makice

Money can't buy happiness (freedom & personal autonomy are more important) - 0 views

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    Freedom and personal autonomy are more important to people's well-being than money, according to a meta-analysis of data from 63 countries published by the American Psychological Association.
Kevin Makice

For civic associations, effective leadership produces organizational success: IU News R... - 0 views

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    Alexis de Tocqueville observed nearly 200 years ago that American civic associations served as "schools of democracy" where members learned the skills of citizenship. A recent study by Indiana University faculty member Matthew Baggetta and several colleagues suggests that such organizations are more effective if they embrace that Tocquevillian role. The study found that associations that invest in recruiting, training and engaging volunteer leaders do a much better job than others of representing the interests and beliefs of their members -- even if they lack extensive resources for advocacy -- said Baggetta, assistant professor in the School of Public and Environmental Affairs at IU Bloomington.
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