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Location based social network Foursquare celebrated 10 million registered users yesterday but how are businesses and organizations using the platform? I wrote a year ago next month about the incredible potential offered by Foursquare accounts for organizations: following a Foursquare page as a user is like opting-in to view the world through the lens of that organization's geo-annotations. It can be awesome. (My favorites? History Channel and Eater.) Are businesses getting into it? For one perspective on that question, I extracted some data from the 128 most recent Foursquare Pages that have been created. The 128 most recent Foursquare Page holders have added 728 tips in 311 cities so far. They've amassed a total of over 8,000 Foursquare followers and they came in with some social media experience as well: those organizations already had an aggregate of over 800,000 Twitter followers.

Walmart has purchased Small Society, a Portland-based mobile developer that's built apps for Starbucks, Amazon, Whole Foods, ZipCar, the Democratic National Committee, and others. Financial terms were not disclosed in an announcement on the retail giant's @WalmartLabs blog earlier today. Small Society's team will join an existing @WalmartLabs location in Oregon, according to the post. Launched in 2011, @WalmartLabs is designed to create technologies that propel the multi-channel brand as a social-mobile commerce player in the years to come. The company also appears to be mounting an agency-like infrastructure that could bypass vendors, keeping some digital marketing development in-house at the Bentonville, AR-based big box merchandiser.

The world is a dazzling array of people, objects, sounds, smells and events: far too much for us to fully experience at any moment. So our attention may automatically be snagged by something startling, such as a slamming door, or we may deliberately focus on something that is important to us right then, such as locating our child among the happily screaming hordes on the school playground. We also know that people are hard-wired to seek out and pay attention to things that are rewarding, such as food when we are hungry, or water when we are thirsty

As social media manager for the University of Wisconsin-Madison (@UWMadison), I frequently try out new platforms to see if our students are using them and if they might become useful tools for my campus. For the past 18 months, I've channeled my inner mayor on Foursquare, a location-based social network.

Mobile quiz startup Qrank will announce next week that it has raised a seed round of funding, including an investment from early Twitter VP of Product Jason Goldman. Qrank is building out a platform that will let any organization with a backlog of content use it to create smart, fast-paced mobile trivia games. The games incorporate social networks, location, chat and other social features. It sounds awesome. Goldman is one of five investors in a convertible note of $350,000, ReadWriteWeb has learned and the company has confirmed. The company will use the funding to build a self-service platform, acquire more high-profile customers and complete an analytics dashboard. The existing consumer app gets high marks for responsiveness and user engagement.

"Courtesy of a plethora of very irked Yahoo employees, here is the internal memo sent to the company about a new rule rolled out today by CEO Marissa Mayer, which requires that Yahoo employees who work remotely to relocate to company facilities. "Speed and quality are often sacrificed when we work from home," reads the memo to employees from HR head Jackie Reses. "We need to be one Yahoo!, and that starts with physically being together." Painfully awkward as this is phrased - I might have used "being present together" - it means every Yahoo get to your desks stat!"