Social software helped TEVA Pharmaceuticals shrink its manufacturing cycle time by 40% between January and April -- when the company's Oracle ERP apps couldn't keep up with unpredictable market conditions.

Feedback loops are how we learn, whether we call it trial and error or course correction. In so many areas of life, we succeed when we have some sense of where we stand and some evaluation of our progress. Indeed, we tend to crave this sort of information; it's something we viscerally want to know, good or bad. As Stanford's Bandura put it, "People are proactive, aspiring organisms." Feedback taps into those aspirations. But maybe requiring people to do a little work-to stick accelerometers around their house or plug a device into a wall socket-is just enough of a nudge to get our brains engaged in the prospect for change.

What superficially looks like shifts in the technological capabilities are really transformations in how businesses organize and execute. The fifth shift in this case-after the mainframe, the departmental computer, the PC, and the Internet-I will reiterate is social business. I would say what it has changed is the base nature of how humans interact with each other. These other technologies are certainly fantastic innovations that will accelerate how we get or deliver messages. But consider this: having common languages across cultures certainly accelerated how we communicated with each other, but as we can still see, the real trick is the ability to convey meaning.

Businesses that hoard information in their head office and keep staff in the dark on important metrics risk falling behind their competitors, according to MIT business guru Jeanne Ross. For organisations to fully benefit from this information, they need to share it with their staff, customers and business partners, she said. Once these groups get hold of such information, they can use it to take decisions that will boost the business. Customer service reps with a raft of data are more likely to be able to answer customer queries without having to refer the customer on, for example, and in the process save the company both time and money. But instead of spreading this information around, businesses have a tendency to keep it in head office and share it between a small pool of managers, who use it to run the business from the centre.

After years of leaving photos and videos to third-party services like Twitpic and Yfrog, Twitter has finally launched its own version. "A native photosharing experience will be rolled out to 100% of users over the next couple of weeks," Twitter CEO Dick Costolo told the D9 Conference. The service means that photos and videos will be directly connected to tweets. They will be viewable on Twitter.com without having to leave the site. Twitter will also "surface the most popular videos and tweets" in a new section of the homepage, Costolo said.

Stories last. Stories exist in all cultures. By definition, they entertain, educate, preserve, and even help carry on values within communities like Fogo Island. Branding appeals to our emotions and our reason. Stories speak to our deepest questions about our own existence. Stories stick because they hold real value. By definition, they entertain, but they also educate, and even instill moral values. In fact, the best stories guide our actions. They become the source code for who we are and who we want to be. For corporations to survive, they need deeply compelling stories at their heart.

U.S. Commerce Secretary Gary Locke today announced the launch of a new government initiative aimed at promoting digital literacy resources and collaboration. The federal Digital Literacy Initiative represents a major advance toward implementing the Knight Commission's recommendations for enhancing the information capacity of individuals through new collaborations, public policies and investments in technology. The centerpiece of the initiative is the DigitalLiteracy.gov portal, an online hub for librarians, educators, and other digital literacy practitioners to share content and best practices. It recognizes that Americans cannot compete globally without the skills and understanding to use technology and information effectively.

HR and IT are not working together in ways the workforce needs, and L&D professionals are hard pressed to demonstrate the impact of their efforts on individual performance and bottom-line results. The professionals of the incoming generation, Gen Y, are demanding a complete overhaul of how you connect with them, coach them and teach them, but only about one-quarter of new managers get the effective coaching or training they need when assuming their new role. What do your learners find outside of your company? They find that IT and training play together quite well. For example, Apple's store has over 300,000 apps, thousands of which deliver on-the-fly tutorials plus developmental and assessment tools tailored to every need, many of which are free.

There were many successes, but far too many more failures in this endeavor. Why? Companies absorbed the process of Design Thinking all to well, turning it into a linear, gated, by-the-book methodology that delivered, at best, incremental change and innovation. Call it N+1 innovation. Above all, CQ is about abilities. I can call them literacies or fluencies. If you walk into one of Katie Salen's Quest to Learn classes or a business strategy class at the Rotman School of Management, you can see people being taught behaviors that raise their CQ. You can see it in the military, corporations, and sports teams. It is about more than thinking, it is about learning by doing and learning how to do the new in an uncertain, ambiguous, complex space--our lives today.

Maeda acknowledges that he now understands that social media can only take you so far in redesigning leadership. All those great hopes for leading by blogging, tweeting, and emailing proved inadequate to the gritty business of persuading an actual living, breathing constituency to follow his direction.

As more shoppers arrive in stores with price and product data literally at their fingertips via smartphones, their interaction with sales associates - most still earning a risible $7-10 an hour in an era of $4-per-gallon gas - is more crucial than ever. A study conducted by the Verde Group and the Wharton School of Business found that the single most critical element in customer satisfaction was not billion-dollar branding, advertising or extensive use of social media, but the quality of those personal moments when a shopper chooses -or not - to become a paying customer.

Twitter Inc. is in advanced talks to buy TweetDeck Inc. for around $50 million, people familiar with the matter said.TweetDeck is one of the add-on programs that help Twitter users view and manage short messages carried by the service, which are known as tweets.

The customer-centered company needs to make its products interactive, train its people for co-creative dialogue, redesign its physical places for two-way interactions, and open up the architecture of its digital sites to other processes and content that the company doesn't control. Nike puts a sensor in its shoes that lets runners track their runs and has a web platform where exchange data with others. Starbucks encourages a dialogue across all its stakeholders through the highly popular mystarbucksidea.com website. 3M invites its B2B customersto co-create new products with its R&D people live in their corporate labs. Apple invites third parties to develop new applications for its iPhones, iPads, and iPods. Companies are generally unprepared for this transformation to experience co-creation. Most product development groups continue to design non-interactive products. Company people in call centers and company stores still generally follow company narratives. Most corporate IT departments and suppliers are trained in one-way project-management techniques incompatible with true engagement-platform development. Herein lies the transformational challenge customer experience managers will face as they become customer-experience co-creators.

For most people I meet, the phrase "social media" evokes post-2004 web technologies: Facebook, Flickr, Twitter, Foursquare, … (The phrase came into widespread use around this time.) But since its earliest days, the internet has been a very social place.

It's critical to distinguish a consumer's increased ability to amplify a brand's successes and failures from his or her actual control over the story a brand tells. In the purest sense, consumers have always wielded immense influence with their wallet. That their votes are now cast on public websites long before the ballots are counted on confidential P&Ls only makes it easier for marketers to react more quickly. If brands were in "control" back when their only option was to launch expensive print, TV and out-of-home campaigns -- and then wait several months to see the sales data -- then, by comparison, modern media has made them practically omnipotent.

Collaboration means different things to different people. When some people refer to collaboration, they're talking about technology. And that's part of the problem. Companies think that if they introduce certain technologies, that they're collaborating. But a central point in my book is that tools and technologies never create collaboration. Culture creates collaboration.

"Our goal at Zappos is to inspire -- not motivate -- employees to treat each other like family. For example, most Zappos employees when they leave the office leave to hang out with other Zappos employees. That's behavior you can't force upon employees. They actually have to want to do it." "Many companies are focusing on the current quarter or current year at best. The good news is that information is moving faster and faster and companies are becoming more and more transparent whether they like it or not. As a result, the lag time between brand and culture is becoming less and less, so in the long run I think the 'good guys' will win."