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Oreo's Dunk in the Dark Super Bowl viral tweet was 'a big win' but also 'a big failure' according to Mondelez VP of global media and consumer engagement, Bonin Bough.

Old Spice's "Smell Like a Man, Man" campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group. According to Nielsen, sales of Old Spice Body Wash-the line touted in the Wieden + Kennedy-created campaign-rose 11 percent over the past 12 months and since the effort broke in February, sales seem to be gaining momentum.

In the 3 days after the Super Bowl was broadcast, the top 10 ads have earned a total of over $1 million in impressions via online video, according to a new report from Kantar Video. Volkswagen's "The Force" ad was the most popular, earning the brand $538,000 due to its successful viral strategy by launch a week before the Super Bowl and attracting heavy media coverage.

A quick recap, for anyone who's missed the frenzy: Rebecca Black, an eighth-grader from Orange County, recorded a song and produced a video with vanity label Ark Music Factory, which specializes in tweenybopper "artists." Last week, Black's video starting ricocheting around the Web, to the delight and horror of millions of viewers. No one, it seems, can believe that anything this terrible could possibly exist

If your organization fails to invest in socially responsible measures, or even if anything about your business - such as a faked viral marketing campaign - is perceived to be phony, you will be found out. You will be tweeted about, and a Facebook Causes group will be created against you. As many corporate casualties have discovered, the result of such a campaign can be catastrophic to your firm's reputation and ultimately to its bottom line. Therefore, to avoid a public relations or financial disaster, integrity needs to be part of the DNA of every organization - not just to secure a healthy business environment, but for the organization's own sustainability and competitive advantage. It's worth noting here that I believe the word "integrity" is preferable to the expression "corporate social responsibility," as the latter puts too much emphasis on the notion that corporations should do "good" in the world and be "good" citizens out of some moral or ethical imperative. Of course, that is absolutely true. But what's new - and what organizations need to focus on - is the idea of integrity, as driven by transparency. Without it you cannot build trust, and trust is essential for competitiveness in this new environment. To put it bluntly, regardless of the moral arguments, there are now some hard, bottom-line business reasons for baking integrity into every company.

Next time you feel like broadcasting some gloomy tale of woe on Facebook, you might want to think twice. Your friends could catch your feelings. Psychologists have long known that emotions, just like germs, are contagious. People exposed to a person experiencing strong emotions may experience similar feelings, catching them through facial expressions, tones of voice or some other means. But now there is a new means of transmission -- social media. Facebook data scientist Adam D.I. Kramer analyzed postings by about 1 million English speakers and their roughly 150 million friends in multiple countries on the social network to show that the words people use in their status updates drive the emotions of their online friends, even days later. Kramer found people who used emotionally loaded words like "happy," "hug," "sick," and "vile" in their status updates sparked similar emotions in later Facebook postings by their friends.