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"Here is the latest in the very useful series of longitudinal studies on social media use by The Center for Marketing Research at the University of Massachusetts Dartmouth led by Nora Barnes. This one covered Social Media Usage in the Inc. 500. In contrast here is their most recent one on Blogging and Twitter by the Fortune 500. In this case, there was a nationwide telephone survey of those companies named by Inc. Magazine to the Inc. 500 list. All interviews took place in October and November of 2010 and obtained 34% participation. "

The typical ambassador ecosystem for a mid to large scale business likely consists of hundreds of employees, customers and partners which can potentially be harnessed for the benefit of the organization. Participation in thought leadership in places Google indexes such as Quora and even Slideshare can influence what shows up on sarch results. Marketing partners should be re-calibrated from focusing primarily on paid media efforts to being active in the overlaps between paid, earned and social media while tapping your companies most active advocates. Your organization has a workforce of employees active on social networks, yet most organizations remain content to have their employees "locked down" vs.being empowered for the benefit of the business.

New Google CEO Larry Page, who stepped into the job this week, believes that Google needs to go "social" to compete.To that end, he sent out a company-wide memo last Friday, alerting employees that 25% of their annual bonus will be tied to the success or failure of Google's social strategy in 2011.

Social media, or at least its widespread use, may be relatively new, but certain human behaviors are not. For example, David Aaker, blogging at the Harvard Business Review, points to a study by Ernest Dichter from 1966 on word-of-mouth persuasion. The report had three key findings, all of which are relevant to social business today.

By Jeremiah Owyang with Andrew Jones, Christine Tran, and Andrew Nguyen Includes input from 63 ecosystem contributors, survey data from 144 social business program managers, and analysis of 50 social media crises

Colleges do not have to actively monitor the social media accounts of their athletes for NCAA rules violations, according to a ruling released Monday. Last summer the NCAA said it was investigating nine rules infractions by the University of North Carolina football program, including not being vigilant enough in monitoring social media for evidence of rules infractions. As ESPN columnist Sarah Spain wrote at the time, the NCAA was setting itself up to open a potential can of worms.

Social Media Poll Results: Fear of Losing Control Still an Issue (via @mitsmr)

Centuries before Twitter, Facebook and the enthusiasm for hyperlocal journalism, social media was enjoying popularity in a British colony across the Atlantic. And the bearers of this media revolution were, of course, newspapers. Tom Standage, digital editor of The Economist, points out in a Medium post that one of the United States' founding fathers, Benjamin Franklin, played a part in social media's history.

Interesting research from McKinsey suggests that companies using social media or "collaborative Web 2.0 technologies" are achievingt higher profits. Read more: http://wallblog.co.uk/2011/01/10/companies-using-social-media-are-making-more-money-says-mckinsey/#ixzz1Aq7IXm5E

Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The "2010 Social Media Benchmarking Study" from Ketchum and FedEx fou

Very useful thinking about social media ROI. In my experience with business analytics, the "last mile" tends to be the toughest--getting the stakeholders to use metrics to make actual decisions. 

In his book, Social Intelligence: The New Science of Success, Karl Albrecht highlights the five dimensions of social intelligence. The trick is understanding how to translate those often nonverbal dynamics into the text-based world of blogging. Namely: Situational awareness, Presence, Authenticity, Clarity, and Empathy

The New Yorker's Malcolm Gladwell is a very smart writer with a knack for smart, provocative, "contrarian" statements. One such argument that gets digerati in a tizzy is the idea that social media actually doesn't help bring down oppressive regimes, despite all the hype. That debate is back in the news with the protests in Egypt. We'll say right off the bat that we're skeptics that social media can bring down oppressive regimes. We believe Twitter makes a tangible, positive difference in the real world, but probably not quite at the level of regime change. But Gladwell wrote a blog post yesterday on social media and Egypt that just doesn't make any sense.

The adoption of social software by organizations started with the tools, and has moved to focus on the purpose for the tools. The last piece of the puzzle with be the people: their skills with the technologies and the ways that those skills affect their relationships with each other.

"No executive can afford to be a Luddite and dismiss all new media. Sometimes it's exactly the right way for you to spend your time (especially if you're "on the way up" and need to build your profile). But too many leaders dive in without thinking through the costs of social media (what else could you be doing with your time?). After all, in this crowded media landscape, sometimes what matters most isn't your use of 21st century technologies. Instead, it's the forgotten 19th century arts (handwritten notes, personal phone calls, and high-quality personal meetings) that can have the greatest impact." Dorie's article misses two important reasons that leaders might need to include social media as part of their activities: 1) Good leaders understand culture, and social media are an important part of culture 2) Good leaders understand media and their effects on how humans organize. Understanding, especially where media are concerned, is best gained through participation. If they were to take Dorie's advice, Napoleon probably wouldn't have read newspapers, Winston Churchill wouldn't have listened to radio, and JFK wouldn't have watched television.

If your organization fails to invest in socially responsible measures, or even if anything about your business - such as a faked viral marketing campaign - is perceived to be phony, you will be found out. You will be tweeted about, and a Facebook Causes group will be created against you. As many corporate casualties have discovered, the result of such a campaign can be catastrophic to your firm's reputation and ultimately to its bottom line. Therefore, to avoid a public relations or financial disaster, integrity needs to be part of the DNA of every organization - not just to secure a healthy business environment, but for the organization's own sustainability and competitive advantage. It's worth noting here that I believe the word "integrity" is preferable to the expression "corporate social responsibility," as the latter puts too much emphasis on the notion that corporations should do "good" in the world and be "good" citizens out of some moral or ethical imperative. Of course, that is absolutely true. But what's new - and what organizations need to focus on - is the idea of integrity, as driven by transparency. Without it you cannot build trust, and trust is essential for competitiveness in this new environment. To put it bluntly, regardless of the moral arguments, there are now some hard, bottom-line business reasons for baking integrity into every company.

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media. A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,"many of our recent advertising campaigns and promotions have also utilised online facilities such as Facebook and YouTube more". With the launch of Coke Zone, a social media oriented site which offers Coke drinkers access to exclusive content and rewards, Coca-Cola has clearly realised the value of integrating offline and online marketing.

The Army has a well-established history of using television commercials to reach possible recruits. The Times quotes the simply impossibly named Lt. Gen. Benjamin C. Freakley on the motivation for the new direction in recruiting. "We're working hard to increase our social media. We fully recognize that young people TiVo over commercials or are multitasking on their smartphones when the commercials come on...We have to reach out in forms like we're discussing to get them to want to know more, to join us in social media and extend the dialog." The branding message remains consistent, if not terribly clear to me: "Army Strong." It plays out across a number of properties, including a website, Army Strong Stories, and a Go Army Facebook page (complete with exclusive X-Men movie footage).

For most people I meet, the phrase "social media" evokes post-2004 web technologies: Facebook, Flickr, Twitter, Foursquare, … (The phrase came into widespread use around this time.) But since its earliest days, the internet has been a very social place.

grey matter density of the amygdala, which was previously shown to be linked with real-world social network size, was also correlated with online social network size