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The time it takes for new products to come to market is getting ever shorter. As a consequence, goods are being produced using manufacturing facilities and IT systems that were designed with completely different models in mind. Fraunhofer developers want to make factories smarter so they can react to changes of their own accord.

Great case study of an intentionally-constructed company culture, including a course on improvisation, to promote better listening.

The customer-centered company needs to make its products interactive, train its people for co-creative dialogue, redesign its physical places for two-way interactions, and open up the architecture of its digital sites to other processes and content that the company doesn't control. Nike puts a sensor in its shoes that lets runners track their runs and has a web platform where exchange data with others. Starbucks encourages a dialogue across all its stakeholders through the highly popular mystarbucksidea.com website. 3M invites its B2B customersto co-create new products with its R&D people live in their corporate labs. Apple invites third parties to develop new applications for its iPhones, iPads, and iPods. Companies are generally unprepared for this transformation to experience co-creation. Most product development groups continue to design non-interactive products. Company people in call centers and company stores still generally follow company narratives. Most corporate IT departments and suppliers are trained in one-way project-management techniques incompatible with true engagement-platform development. Herein lies the transformational challenge customer experience managers will face as they become customer-experience co-creators.

After Local Motors won the XC2V competition, they were given a mere 14 weeks to build a prototype of their "FLYPMODE" concept, a vehicle built on a common chassis capable of performing both combat resupply and medical evacuation missions. As it turns out, they didn't even need all 14 weeks, and were able to complete the prototype ahead of schedule, no problem. Check out a bunch of pics of the not yet armed but otherwise fully operational XC2V vehicle in the gallery below. Part of the point of this whole exercise was to see how effectively crowd-sourcing through private industry could be used to design, develop, and build a new vehicle. In a result that will shock nobody at all, the XC2V went from concept to prototype some five times faster than it normally takes our ponderously bloated war machine to come up with something similar. While DARPA hasn't commented on cost, I imagine that it was exponentially cheaper, too.

"Small companies might turn to an out-of-box ESN like Salesforce (Chatter), while larger companies buy an ESN platform and then customize it to fit their needs.  But one of the biggest problems with ESN's right now is that developers and trainers don't account for culture."

These Tubes Are Old!: Vintage Website Ads

Instead of starting out a project saying "What a great opportunity to try this new technique!", we can ask instead, "Looking at the problem I'm trying to address, have I learned anything in the past that can help me develop the most appropriate solution?"

Alex Pang, a visiting fellow at Microsoft Research Cambridge, actively researches this area. Pang proposes a new paradigm called contemplative computing. Today he gave a talk on the idea at the Lift France 2011 conference and has published a PDF of it. You can also find a rough draft of his paper on contemplative computing. So can computers actually help improve our concentration and contemplation, instead of leading us into distraction? The problem, as Pang puts it, is that "Technologies that were supposed to help us think better, work more efficiently, and connect more meaningfully with others now interrupt us, divide our attention, and stretch us thin."