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"Small companies might turn to an out-of-box ESN like Salesforce (Chatter), while larger companies buy an ESN platform and then customize it to fit their needs.  But one of the biggest problems with ESN's right now is that developers and trainers don't account for culture."

The principles of sustainability need not be at odds with a classic education in business, since environmental and poverty issues likely will be among the biggest challenges for tomorrow's leaders of industry, according to published research from a University of Illinois expert in poverty and subsistence marketplace behaviors.

Sorry Packers fans, I gotta break it to you: The real winner of this year's Super Bowl was Twitter, proving again that social media can deliver record audiences. The faceoff between the Pittsburgh Steelers and the Green Bay Packers marked the biggest Super Bowl since 1987, according to Fox.

Strapped for time and cash, small local businesses are increasingly turning to free and low-cost social media tools for their marketing efforts. Not surprisingly, the world's biggest social networking site tops of the list of preferred tools. Seventy percent of local businesses use Facebook for marketing, according to a new report from Merchant Circle, a network of U.S. local business owners. This represents a 20% increase over the previous year. The report notes that for the first time, Facebook is being used more than Google by local businesses for online marketing.