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Spoof site, or headline grabbing awareness campaign?  Whatever it is, Shell and Greenpeace are fast becoming a Twitter trend today. The bogus Arctic Ready web site, has been inviting crowdsourced headlines for its 'Shell in the Arctic' 'campaign'.  The associated Twitter account @arcticready claims to be committed to clean and safe Arctic energy. Contributors are invited to add captions to images of the Arctic.

A new report on young people's use of social networking and cyber safety reveals that young people may be more aware and better able to manage online risks than their parents commonly think.

In his book, Social Intelligence: The New Science of Success, Karl Albrecht highlights the five dimensions of social intelligence. The trick is understanding how to translate those often nonverbal dynamics into the text-based world of blogging. Namely: Situational awareness, Presence, Authenticity, Clarity, and Empathy

With today's launch of the Google for Nonprofits program, which provides exclusive product offerings and enhanced online resources, we'll be able to help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause.

"The theory of motivated reasoning builds on a key insight of modern neuroscience (PDF): Reasoning is actually suffused with emotion (or what researchers often call "affect"). Not only are the two inseparable, but our positive or negative feelings about people, things, and ideas arise much more rapidly than our conscious thoughts, in a matter of milliseconds-fast enough to detect with an EEG device, but long before we're aware of it. That shouldn't be surprising: Evolution required us to react very quickly to stimuli in our environment. It's a "basic human survival skill," explains political scientist Arthur Lupia of the University of Michigan. We push threatening information away; we pull friendly information close. We apply fight-or-flight reflexes not only to predators, but to data itself. We apply fight-or-flight reflexes not only to predators, but to data itself. We're not driven only by emotions, of course-we also reason, deliberate. But reasoning comes later, works slower-and even then, it doesn't take place in an emotional vacuum. Rather, our quick-fire emotions can set us on a course of thinking that's highly biased, especially on topics we care a great deal about."

A "rogue tweet" referencing drinking and #gettngslizzerd was accidentally posted to the @RedCross account. They responded in a great way: owning up to the mistake, deleting the original tweet in the process, and thanking those who helped turn it into an awareness opportunity.

And while many of them are hiring, they are increasingly picky. They are all looking for the same kind of people - people who not only have the critical thinking skills to do the value-adding jobs that technology can't, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever. Today's college grads need to be aware that the rising trend in Silicon Valley is to evaluate employees every quarter, not annually. Because the merger of globalization and the I.T. revolution means new products are being phased in and out so fast that companies cannot afford to wait until the end of the year to figure out whether a team leader is doing a good job.

This website is designed as a social mirror to show the prevalence of casual homophobia in our society. Words and phrases like "faggot," "dyke," "no homo," and "so gay" are used casually in everyday language, despite promoting the continued alienation, isolation and - in some tragic cases - suicide of sexual and gender minority (LGBTQ) youth. We no longer tolerate racist language, we're getting better at dealing with sexist language, but sadly we're still not actively addressing homophobic and transphobic language in our society. Let's put an end to casual homophobia. Speak out when you see or hear homophobic or transphobic language from friends, at school, in the locker room, at work or online. Use #NoHomophobes to show your support. And visit one of our resource websites to get more involved.

Alex Pang, a visiting fellow at Microsoft Research Cambridge, actively researches this area. Pang proposes a new paradigm called contemplative computing. Today he gave a talk on the idea at the Lift France 2011 conference and has published a PDF of it. You can also find a rough draft of his paper on contemplative computing. So can computers actually help improve our concentration and contemplation, instead of leading us into distraction? The problem, as Pang puts it, is that "Technologies that were supposed to help us think better, work more efficiently, and connect more meaningfully with others now interrupt us, divide our attention, and stretch us thin."

Multitaskers who think they can successfully divide their attention between the program on their television set and the information on their computer screen proved to be driven to distraction by the two devices, according to a new study of media multitasking by Boston College researchers.