Traditional marketing is a controlled process where messages are developed, crafted, and delivered by a PR person. With Web 2.0, this pyramid-of-influence model is being inverted online by peer-to-peer communication
Five Social Media Policy Development and Revision Resources - 7 views
My workplace context is an Academic Library where I worked as a Library Information Officer (Library Technician). The articles and Social Media Policies I have selected are relevant to Academic Lib...
Seven Strategies for Marketing in a Web 2.0 World - 0 views
-
-
“a person like me” increased from 20 percent in 2003 to 68 percent today
University of New South Wales Digital Media Policy - 1 views
-
This policy illustrates the overarching framework that the University of New South Wales use to ensure that all digital media used for online teaching and learning, marketing, recruitment and publicity meet the university's guidelines when created and distributed. Of particular interests is the more formal template used for the police, as well as the visual overview of the policies, procedures and guidelines that relate to all digital media at the university.
« First
‹ Previous
41 - 44 of 44
Showing 20▼ items per page