Group items tagged

Abstract: Purpose - Twitter is an important communication tool with college students. This article aims to emphasize that, while Twitter is useful for sharing information about the library, more can be learned from using it as a digital listening post. Design/methodology/approach - This is an essay style viewpoint. Findings - The paper reveals that Twitter is an important vehicle for disseminating information about a library to its community and as a means for maintaining good customer service. Originality/value - The paper provides useful information on an important communication tool for libraries. Keywords Twitter, Social media, Communication, Libraries Paper type Viewpoint

Abstract: "Social media is now widely used by librarians to fulfill a variety of objectives. Taylor & Francis has collated a range of opinion and data within this white paper to provide an overview of how social media is currently used by librarians, for what purposes, and to what effect. Our research program comprised focus groups in the UK, USA and India."

Why study social media in the library? Social media has the potential to facilitate much closer relationships between libraries and their patrons - wherever users are based, and however they choose to learn about and access library services and resources. Current usage of social media by the library community generally remains ad hoc and somewhat experimental, but the uptake of these tools is accelerating, and they will likely play an increasingly important role in library service provision and outreach in the future. This white paper has been researched and compiled by Taylor & Francis to provide an overview of current practices relating to the use by libraries of social media, from a world-wide perspective, against which individual institutions can benchmark their own activities and be inspired to try new approaches. This white paper is just a start - we plan to build from this a central web-based resource on social media for the library community that will provide ongoing updates, in-depth case studies and best practice guides. We hope this will become a valuable, developing resource that librarians will access and contribute to, so the entire community benefits from sharing ideas and experiences.

Found this interesting article on the ALIA Social Media Group- posted by Margie Anderson. Use of social media by the library. Current practices and future opportunities. http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf

"Digital collections marketing is an important, yet often ignored aspect of digital collection management. While many collections are laudable for the quality of their pictures, metadata, and preservation techniques, they often remain obscure, unknown, and therefore inaccessible to their intended user populations. One of the ways digital librarians can cultivate a broader awareness of their collections is through social networking. More importantly, digital librarians who participate in conversations with users through the use of social media become inextricably intertwined with the knowledge creation processes relevant to their collections. This paper presents a set of five general principles (listening, participation, transparency, policy, and strategy) that provide digital librarians with straightforward, concrete strategies for successfully integrating social media into a digital library's overall strategic plan. In addition to these concrete strategies, I also explain the theoretical importance of each principle and its relevance for establishing a rapport with current and potential users of a digital collection."

Vitak looks beyond self-presentation strategies to the technical features of websites which require or enable personal disclosures to multiple audiences particularly in the case of social networks (SNs). The paper presents a model including network composition. disclosures, privacy-based strategies and social capital.

This paper reported the results of libraries not using the social media tools and whether there were any strategic decisions supported the archives and libraries. It was showed that social media tools should be needed for supporting the development of libraries. Therefore, developing the social media policies are important. It could help the libraries to be developed continuously with the contents and archives being protected.