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Welcome to the Social Media Classroom and Collaboratory. It's all free, as in both "freedom of speech" and "almost totally free beer." We invite you to build on what we've started to create more free value. The Social Media Classroom (we'll call it SMC) includes a free and open-source (Drupal-based) web service that provides teachers and learners with an integrated set of social media that each course can use for its own purposes-integrated forum, blog, comment, wiki, chat, social bookmarking, RSS, microblogging, widgets , and video commenting are the first set of tools. The Classroom also includes curricular material: syllabi, lesson plans, resource repositories, screencasts and videos. The Collaboratory (or Colab), is what we call just the web service part of it. Educators are encouraged to use the Colab and SMB materials freely, and we host your Colab communities if you don't want to install your own.

"Social media affect the way organizations do business and communicate externally and internally. There are no longer clear boundaries of inside and outside organization life, and we need to explore how new social media can bring value for businesses in new ways. 'Value' in a strong economic sense is challenged by social media as a door opener for influence that the organizations should take seriously. Can social media increase 'value', as in strengthened brand and reputation based on the market's influence and trust, and in the end bring economic benefit for the business and organization? The virtual market isn't a huge collection of passive consumers; it is represented by networks of people having meaningful dialogues and interaction with both each other and the businesses as such, and represents new ways of market power. Social media tools open up for rethinking value in new innovative ways - and it is interesting to examine whether different organizational cultures will make different valuable outcomes, values in social, reputational, knowledgeable and networked capital senses."

Social media in a business context, as viewed through the eyes of an anthropologist. Lots of great references, but some in Norwegian, unfortunately.