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Jack Park on 30 Oct 08When your readers search for information in real life, their first step is to typically seek out a friend for the answer. If their friend doesn't have the answer they need, someone in that friend's social network may. Eventually, they get an answer they trust, because it came from a source they trust. Your readers can now have that same experience on the web and it all starts with the source they trust. That source is you, the blog publisher.