t's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then? 

The majority of FTSE 100 companies have failed to fully embrace social media activities and risk being overtaken digitally by smaller and more agile firms, according to a new report.

info re: each age group in social media 

Excellence case of how Chrystler responds to an F-bonb slip up on their corp Twitter feed

TNS research on digital lifestyle. Amazing interactive report. 

Must be member for full article. (ask Kevin for access)

Nice tips on building Twitter community for recruitment of highly skilled individuals 

A must-read article on Unilver's use of social in recruiting grads

A great case study on corp/consumer social media 

Chris Williams, telecommunications partner at Deloitte, adds: "Our data revealed a mixed reception to mobile advertising in different countries. In the UK, 88% of mobile phone owners ignored the mobile phone adverts they received and only 9% cent took any action. This is in stark comparison to South Korea, where of the 18% who took action, the most common positive response (45%) was to research for more information. In China, respondents had an even stronger reaction and almost a fifth of those who responded bought the product or service advertised."

The marketing industry has decided that mobile is the platform of the future and is rushing to send messages to your phone.

Nice stats on mobile usage. At the start of 2010, this quarterly face to face nationally representative survey was expanded to cover a range of new areas including: latest generation games console ownership, smartphone ownership, social networking and usage of both official and unofficial digital services for music, movies, TV and games. Below are some headline results.

List of "most social" brands, complete with rating and methodology

A very nice case, albeit a consumer one, on engaging people via various and interconnected social media channels 

A nice deck from our friend Tom at Trendstream, looking at the current worldwide social media usage stats and emerging usage patterns: