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Steven Groves

The tone of life on social networking sites - 0 views

pewinternet.org/...Summary-of-findings.aspx

social media #ROISM marketing pew social networking

shared by Steven Groves on 09 Feb 12 - No Cached
  • Steven Groves on 09 Feb 12
     
    Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive.  No room for a negative nelly online!
Steven Groves

What Makes China's Top 4 Social Networks Tick? - 1 views

mashable.com/...china-top-social-network

social media china networks social

shared by Steven Groves on 18 Mar 11 - No Cached
  • Steven Groves on 18 Mar 11
     
    Good analysis by Kai Lukoff (@klukoff) - thanks Kai!
Steven Groves

How Young, Urban Consumers Respond to Digital Marketing in China - 0 views

www.emarketer.com/Article.aspx

consumers china social media marketing

shared by Steven Groves on 15 Nov 11 - No Cached
  • Steven Groves on 15 Nov 11
     
    Participation rates in Chinese social are huge - if you're in the right social network for your age demographic
Steven Groves

Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

www.emarketer.com/Article.aspx

social media advertising marketing business ROI strategy

shared by Steven Groves on 04 Jan 12 - No Cached
  • Steven Groves on 04 Jan 12
     
    "long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"
Megan Lloyd-Laney

Do academic social networks share academics' interests? | THE Features - 0 views

www.timeshighereducation.com/...orks-share-academics-interests

scholarly_communication

shared by Megan Lloyd-Laney on 17 Apr 16 - No Cached
  • Megan Lloyd-Laney on 17 Apr 16
     
    "By David Matthews Twitter: @Davi"
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