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Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX
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www.marketingvox.com/for-segmented-marketing-051127
social
social media
personas
marketing
#ROISM
facebook
ROMI
ROI
shared by
Guy Powell
on 01 Jun 12
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Guy Powell
on 01 Jun 12
Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
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